SGE. Is It BAD For Google Business SEO ?
SGE is an acronym for Search Generative Experience. Google AI is now providing local results in its search This is dramatically changing local SEO, so this is what you need to do.
Could AI decide if your business lives or dies?
If you were told that everything you have done in SEO terms, in the past, was a waste of time, you would probably cry, scream or just ignore the advice. But this is the bitter pill many business owners are having to swallow if they want to rank. Google Bard needs location. Could AI decide if your business lives or dies?
The Google Business change can work in your favor
However, it's not all bad news. There is a tool I use that is helping me. You also still have time to get prepared for the changes, especially as the majority of businesses out there haven't clocked the 5 changes.
For Google Business Owners on my Youtube channel, it's great news. All the work we have been putting in on Google reviews and some not so well know optimizations are now going to be used by Google in the search results. Oh yes, and the video below is the key to you getting ahead.
So Google Business Has Totally Changed Again (the last threat was here) but this time in a good way as it's becoming the main area for business optimization using the new SGE that Search Generative Experience ..Google AI is now providing local results dramatically changing local SEO
So focus on these 5 areas of SEO and you will be following the proper route for success in Google
- Consistency with citations
- Welcome message
Location (think in terms of letting AI understand your location, nearby towns cities, etc)
Google Bard is now asking for the ability to track users' locations so they can provide more relevant local results
With the recent PaLM 2 released - it will power Google’s updated Bard chat tool
This learning language will look at your website and profiles on sites like Google, Facebook, and YellowPages and try to understand what you do well and where you are based.
Think of your user, not the algorithm, what would a user type to find you? Nearest web designer, top-rated web designer, and web designer in the London area see the video above for the examples I use
AI will take your business description along with other learned data to see if you fit the best result to a searcher's query, which is VERY different from conventional SEO. But What an opportunity, optimize your Google business Profile and That has to be the best SEO you can currently do!
Actually, this tool gives a massive SEO advantage.
So focus on well-known citations but also local ones, I use this tool to get my local citations as it scans all the local competition, finds what they use to rank, and then shows me where my opportunities lie, it's just so simple to use, literally one click. This builds improved links but also means you get the consistency, that's really powerful! See https://whitespark.ca/local-citation-finder/?via=zanet
What we are doing is helping AI recognize your business and rank you, because you use the same business name and description across all your online profiles.
So you may be wondering, do all the old SEO techniques suddenly become irrelevant? Well if you have been following my advice on this channel over the past 4 years, you will know we have been preparing for this change as being reliable, honest, creditable, and authentic is part of the SEO solution.
Darren Shaw from Whitespark recently spoke to me about the solution he thinks will work . All the tips on that interview are going to really help.
Services, should be clear and detailed both on the website and on GBP
Welcome message Start with a warm greeting and convey enthusiasm in your words. again on website citations and the description on Google Business profile, these words are going to prove valuable in providing results, especially with voice search, appeal with clarity as to what you do well and how you can help solve their problems. why you are the best local choice and then what to do next eg call, text, website, etc
Services, these should be clear and detailed both on the website and on GBP
Welcome message Start with a warm greeting and convey enthusiasm in your words. again on website citations and the description on Google Business profile, these words are going to prove valuable in providing results, especially with voice search, appeal with a clarity as to what you do well and how you can help solve their problems. why you are the best local choice and then what to do next eg call, text, website, etc