If you want to make it on Google nowadays, you've really got to stand out.
But how do you do that?
There's a tactic people are using to get HUGE leads, and I think you should know about it.
So in this article I will look at:
- What this tactic is
- Examples of it blowing up all over Google
- How to make a profile that harnesses its power
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What is this powerful tactic?
Imagine flipping through a textbook before an exam, but all of the answers are highlighted. Did you know you can do the same for your business on Google?
A potential client searches Google for your line of business, let's say, "experienced web designer."
"Experienced" is part of the answer.
So what does Google do? It takes the key points and highlights them in bold. This makes finding important information so much easier, right?
That's exactly what bold text in Google justifications does for your business. It highlights the most relevant aspects, making your listing stand out in search results.
Examples of it working all over Google
Google realizes that these justifications are helpful and important.
Which would you choose? A or B?
Search Result A
Search Result B
Its pretty obvious
So although A has a higher review number, it is the experience the searcher is looking for and Google justifies it with the bold words even though they are primarily a graphic designer.
Justifications provide additional context and validation for why your business appears in search results.
Although they might not directly affect rankings, they enhance your visibility and credibility, which signals positive vibes to Google.
I believe these positive signals are a massive ranking factor, so indirectly, justifications are gold nuggets.
Recent research shows that 57% of local packs feature justifications, making them a crucial component of a strong online presence.
I recently made a video on justifications, so if you haven't seen it, spare 10 minutes. There are hidden gems you will love.
Before I reveal how to do it in detail, this video will show it in action here
How to make a profile that harnesses its power
To get justifications on your Google Business Profile, you need to know this...
Google changes and experiments. Sometimes it will use websites and reviews, other times posts, Q&A's, and profile information.
Remember, Google adapts its sources of references, so try to have as many as possible:
- Optimize Your Website Content:
Ensure your website is rich with relevant content that can be pulled into 'Website Mentions' justifications. - Encourage and Manage Reviews:
Ask satisfied customers to leave detailed reviews using specific keywords. Actively manage and respond to reviews to maintain a positive image. Use Google Posts. - Strategically Create Regular Google Posts:
Focus on specific topics or products to trigger 'Post' justifications. - Update Business Information Regularly:
Keep your Google Business Profile up-to-date with accurate service descriptions, menu items, and inventory details.
Seeing justifications in your listing can make a significant difference. They act as endorsements and validations, offering potential customers additional reasons to trust and engage with your business.
Don’t wait—take action now and dominate your local search results!
📰 In Other News
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