Having seen the release of the BT logo recently, you have to ask does this represent 100’s of thousands of pounds, or is it a very clever design of simplicity for use on mobiles and devices?
Although no small business would have a budget close to BT. The web is critical about it. One news site calls it “BT’s new logo is a thing of incredible beauty – All the charm of a motorway stop sign!”. Others say its too simple and looks like a Trade Mark logo. But the need of a logo does vary by industry and that may be the reason for BT’s simple logo.
The logo is only an element of your brand identity but it does signal quality. We can’t overstress the importance of a logo. Like strangers form opinions within seconds, your logo does the same for your brand and business. The positive difference a logo makes when it’s the only thing that’s changed can’t be underestimated.
Are you ready for a rebrand or new logo? We’re ready, lets help you and your budget.