Brand consistency leads to familiarity, and familiarity leads to trust. But often small local businesses are more likely to be relaxed and not focus as heavily on brand consistency. If you want to stand out from everyone else, then you need to know your brand identity and stick with it. Consistent branding means your small business Instagram account or Facebook account will look the same as your website, LinkedIn business account and other social networks. Remember colours, fonts and logos must match. Branding includes your marketing materials, website, stands at trade shows and conferences. The designer’s solution is to provide you with a Style Guide Reference normally in PDF format.
It’s pretty clear, branding isn’t just about your logo. The Style Guide Reference is the most efficient way to help all members of the business understand how to add media, build new web pages, or submit new business cards to the printer. Recognition starts with the name of your business. Then the colours are just as important. Did you know you need hex, RGB and pantone colours of your brand for print and web consistency? The logo in full, in small areas and in reverse on dark or light backgrounds. It’s easy to miss the amount of decisions that need to be made. These decisions should be set in concrete. Don’t leave it to chance.
It’s important for customers to trust your business. Branding can impact the amount of trust and credibility a potential client will give you. If you have a professional looking brand, visitors will feel the quality and instinctively relax. So create a branding experience. Try and approach your business as if you have never seen it before. Just consider what your brand is telling the customer. Is the logo and colours relevant. How does the branding look compared to other competitors brand. The more honest you are, the more clearer it becomes as to why your branding is so important.