As a Mailchimp and Aweber specialists, I wanted to reveal my top 5 tips for a successful campaign.
Email campaigns are a surprisingly cost effective way to get more business from your existing clients. By combining new products, news updates, top tips, interesting articles and special offers your existing customers are kept in the loop. Please enjoy our Aweber and Mailchimp marketing tips below.
But how can you judge the success of an email campaign? What are important factors to take into account before you send it? How are your services and products of real benefit to them. After working with Aweber and Mailchimp clients for the last 15 years, I’ve put together a list of my top campaign tips.
5 Tips For Mailchimp Or Aweber Email Campaign Success
Tip 1. Think hard about the email subject line
How often have you flicked through your inbox making a judgement on whether to read or delete an email? How did you make that decision? Does your attention grabbing subject line really spark curiosity? Is it too long? Does it make you want to open the email? This is massively important for any campaign. “Campaign number 27” isn’t going to work unless they absolutely sit there waiting for your pearls of wisdom. So make the subject line beg the reader to open it. Does it solve a common issue they face. Can it offer a service they desperately need? Will it understand there pain? If they can relate to the subject line, then they will open it, and be ready to digest the content that follows.
Tip 2. GDPR friendly Marketing
With GDPR, you need to make sure your email list is of clients that want to subscribe. So always give them the option to unsubscribe in the footer of your campaign. For those that unsubscribe, It’s useful to learn why, so you could ask a question on your unsubscribe page that asks why they’ve decided to leave. There feedback may reveal areas to address on the next campaign.
Tip 3. Check all your links
I always send myself and then my clients a test email. Aweber and Mailchimp allow for sending out a preview email directly to your inbox. This is so important as it gives you a chance to make sure the links really work in the real world. Imagine someone clicks on your link to “Buy Product” and it goes to a 404 page! You have just lost your new customer.
Another marketing idea is view it from the customers perspective. Broken images damage your reputation. Therefor check your links to images. Do the images render correctly? I find its best to upload the images to Mailchimp or Aweber servers, this tends to be the most reliable way of serving the images when the campaign goes live.
Don’t forget to check the merge tags. These are the tags that add the personal touch to the email. Has the merge tags picked up the name correctly or does it say “Hi {First_Name},” All these links and integrations will ruin your reputation if not double checked.
Tip 4. Write readable, relevant content
According to Google “Content is King”. The reason being, relevant content is what humans want to read. Bite size paragraphs and images that capture attention is so important.
With various devices serving up emails, you can’t assume everyone is sat on a laptop wanting to read essays of information. Tablet devices and mobiles are the most likely email-reading choice. With this in mind, your design needs to be responsive. The text needs to be at a readable size on a mobile device. Scalable text using ems or percentages is generally the easiest way, but I will still check each campaign on my mobile as a confirmation its readable before sending.
Tip 5. Check your open rates
One of my big Mailchimp marketing tips is think about your open rates. When do you get the best open rates? If the email isn’t opened, you will never get an interaction with your email. It’s worth trying different times and different days. Low open rates could also mean that you’re not sending emails at an ideal time for your subscribers.
It’s well worth “split-testing”. So try sending a new campaign to half your subscribers in a morning and then the same campaign to the other half in the afternoon and see if the open rates change.
Keep an eye on all your analytics
Aweber and Mailchimp can provide some useful measurements and percentages. Make sure you check the delivery rate and sales tracking too.
Delivery rate is important for making sure the spam filters aren’t working against you.
Sales rates aren’t so easy to track, as a sale could occur months later. So look at it over several months rather than the immediate impact of the campaign.
We Are Here To Help
If you use Aweber or Mailchimp and have enjoyed these tips then we are pleased to help. I’m a specialists in maintaining and optimising my clients campaigns and have written several articles on why I prefer Mailchimp Versus Aweber. If you want me to take the stress out of it and provide you with a reliable service then you know where to contact me.