5 Google My Business Tips in 90 seconds ! That was my challenge for today’s video. Could I punch out 5 essential tips I do every week to help boost the rankings in local seo and blow away the competition?
Its a fast blast, so see if i manage it in my 90 seconds and let me know if you have managed to follow all of these tips and seen the benefits.
A heavily underused feature of Google My Business profiles is the Google Posts section and it works in a similar way to posting on social media. Posts are displayed as mini updates in a carousel as part of your knowledge panel, although they expire after seven days.
What’s New, Events, Offers, Products. The ‘What’s New’ post type could be populated with exciting announcements.
For an example of how an Estate Agent could use Google Posts and benefit specifically by giving greater exposure to his portfolio of real estate property have a look at this article and video called Google My Business For Estate Agents. There you will get some examples of how you should always use the “Post feature” to link to your property for a massive SEO boost, along with examples of how the properties look in Google My Business.
Did you know that anyone can suggest an edit to your profile? That includes your worst enemy trying to sabotage your business. It’s therefore essential that you keep an eye on your profile and monitor any suggested changes, even if you don’t have any enemies.
Details about your business are not just made by you the owner. There are Google Local Guides, who like to do nothing more than review your business and add missing details. They are not always going to have it correct. So you need to be on the ball here and keep checking back.
This tip is easy to miss. Find out handy information like whether your Google My Business profile was viewed on Search or Maps, as well as customer actions, such as website visits, direction requests and phone calls. You can also see how successful your photos have been in comparison to other businesses like yours.
Insights are powerful and rather than ignore, you should be reacting to what it tells you about your visitors data. Insights can tell you how many users found your business using keywords? Details on your branding and is it really working for you. You can locate the number of views unique to your Business listing. Find out if an event or promotion worked during the month.
Other questions that insights can answer include:
I’ve produced a video for insights which will help you answer the above in more detail.
Again, an often overlooked aspect of your GMB listing and one that can make a very noticeable difference to click-through rates. People are visual beings and some snazzy photos will help build an overall positive image of your business. Include a logo, a shot of your premises if applicable and any other photos which you think will help to effectively promote your business
If you want to really get smart then head over to my Google-my-business-360-photos-free
Of course there are loads of other tips and tricks I’ve covered in Google My Business tutorials so this was more of an experiment to see what my top 5 would be in literally the time it takes to brew a cup of tea or boil a kettle.
Google My Business will continue to grow in importance for local businesses. It’s the most important SEO you can currently do for your business. It’s also likely to be the vehicle Google uses in years to come to sell advertising through. So the best thing you can do is get an expert to register your business and not just follow the video above, but to optimise it properly for you.
If you want to really grow your Google My Business listing ahead of your competitors, then make sure you catch-up on our top 13 tricks video: 13 google my business tips and tricks Don’t let this opportunity pass you by while I have some spare capacity.
So take action today! If you need help then contact me on my contact page and let me get your business listing optimised and setup and some traffic through your website.