7 Essential SEO Tools For Google : How I Boost Rankings At No Cost
You have a business and want to rank top of Google. Yet, it seems expensive to advertise or pay someone to optimise your website and brand.
I know because this happened to me.
Below are my favourite free SEO tools that I use each week. These are ideal for SEO Beginners. I will also show you how you can use them to help you rank #1 on Google. Feel free to let me know which ones you plan to use. So lets get you ranking higher and drive more organic traffic to your website. To start with watch this video as it will give you a very quick overview of how i use them on my website.
Video: 7 Essential SEO Tools For Google
By the end of the video, you will have several free tools you will then want to implement in your business, Be sure to subscribe for more web design tips: http://bit.ly/zanetsub
Timestamps to Video above
// TIMESTAMPS
- 0:00 Introduction to budgeted SEO
- 0:45 Can I Rank – SEO tool
- 2:16 SEO Tool for Local keyword discovery
- 3:18 Tool Reveals Local SEO Audits
- 4:40 Engage with customers Tool
- 5:55 Low competition Keywords
- 6:55 Loading speed for website helps rank
- 7:45 Social media management tool
- 9:30 Bonus SEO Course
SEO tools can be expensive but…
So you’ve got a business and you want to rank well on Google. Getting to the top of Google can take a lot of budgets, a lot of money if you’re advertising. I know because that happened to me when I was trying to advertise on Google a few years ago before my Zanet Design Youtube Channel took off.
Don’t despair. You can do all these things on a budget when you have the right tools. So here are my seven favourite tools that I’m currently using to help my businesses rank number one on Google. I’ll show you how you can use them too and offer some coupons where possible for some additional benefits. So watch the video above and then enjoy the links below.
SEO Tool
#1 CAN I RANK
https://www.canirank.com/dashboard
Special Offer
A coupon code for 10% off for 3 months (at any software subscription level) using the promo code ZanetOffer
My first recommendation is called Can I Rank. Just imagine having an SEO expert looking at your website every time you go to this tool. The tool tells you opportunities and areas that currently could give you a ranking boost. As you can see in the review video above it gives you keyword reports, SEO reports, link opportunities and all sorts of other things you can get for free. There are various plans as well if you wanted to use some marketing budget for some additional features.
When I put on my website, I like to go to opportunities. Here it analyzes your website and then looks for things that you can do to link back and improve its link juice. In this example, it tells me a blog has just been written by Neil Patel and it’s saying that I can then contact him to see whether or not he might find some interest in my particular article.
So I Can Rank is cleverly looking for different opportunities but it’s not just about blogging you notice there are other businesses, people and brands it shows matches for. It reveals their authority, their relevance, you notice it points out bloggers that may be interested in my articles, it’s looking at opportunities for certain websites to link through. In fact, when you go through all these you’ll find there are lots of opportunities to improve the ranking of your website
One of my favourite SEO Tools For Google for easy yet massive gains.
Discovery
Yet being discovered is half the battle. Once you know you can be discovered then it gives you an opportunity to realize the potential traffic. So there’s a tool that’s going to help you know exactly how you can be discovered and what potential you have with certain keywords in your area
SEO Tools For GoogleBusiness Profile
#2 Surfer Local
https://surferlocal.com/local-seo-tool/
Surfer local is a free local rank checker
Surfer Local gives you several ways of tracking and discovering what potential you’ve got in your local area through Google search and maps. You can easily get a free visibility report. Head over to the above link and simply type in your business name and it will locate it from Google’s API. Then you’ll want to see how it rates on a particular keyword.
So in my case in the video above, I would add the keyword “web design”. You can do a free report exactly the same for your business here . You then get the results of how far you can expand in your area and it just gives you a clue to know exactly which direction and where you can improve your ranking.
You need to try it today.
Competition
For those of you that have a Google Business Profile already set up, you’ll know that the competition around you, your local SEO, holds the keys to what you need to do next. If you want to rank above the competition in your industry then there are some small bits of information you would need to discover. For example, if you could find out what secondary categories or primary category they are using that would give you an equal playing field.
- Then, how often do they post?
- What keywords do they use?
- What citations do they get?
If you could get that type of information, then you would be able to outrank them, as you would know what to beat. Of course, there’s a tool that can do just that.
SEO Tool
#3 GMB Everywhere
A free chrome extension with GBP audit, GBP competitor analysis and Local SEO tool.
It is a brilliant little tool called GMB Everywhere. You can sign up for free here. This link gives you five audits. It also gives you basic audits, review audits, post audits and several other useful details that are going to help you understand why a competitor is making an impact in the algorithm.
If you do a search using the SEO tool, it reveals the different categories that are used. The tool covers a counting process that would take hours to do yourself by automatically discovering values in the API that’s freely available, so it’s all above board, just number crunching on your behalf. The tool goes to their recommendations and just does a search and gets an idea then of the types of things they’ve done so all this out there it’s just very difficult to find it for yourself without a tool like GMB Everywhere.
What Tools Do You Use?
At this point of course feel free to let me know in the comment section of any tools that you use currently. Put them in the comments below and while you’re there feel free to subscribe if you see value in this video
SEO Tool
#4 GIST CHATBOT
All The Tools You Need To Engage Your Audience
Everyone knows if you’ve got a business and you look into marketing you’ll know the importance of engaging your customers. Helping them get answers to their questions. Always essential before they commit to your products and services. So how can you engage for free without employing someone to be available 24/7? Quite easily using this tool called Gist.
It’s a really helpful tool because it just means you can start by installing this on your website in no time at all. You can turn visitors into customers. You can quickly engage your audience and it literally works straight out of the box.
When you have a few spare moments on your phone, you can log on and have a conversation. Customers can contact you. You can have a live chat as well if you wanted to.
Gist is a great way to engage and that’s again a free tool with unlimited conversation history and so on it’s got pretty much everything you need if you’re a small business
SEO Tools For Google Marathon
The trouble is Google ranking is a marathon, not a sprint. You may have heard that and it’s true. So many business owners want to immediately get results. Yet these seven tools, applied each week, each month, then you’ll see a gradual increase but it keeps building it keeps escalating and in time you’ll see all your SEO efforts come together to give you a higher ranking. Thereby once you start being found and discovered it gets a lot easier.
SEO TOOL #5 KEYWORD CHEF
How I find low competition and ‘under-the-radar’ keywords.
I’m sure you’ve heard about the importance of keywords. Finding good keywords. Keywords with low competition. How do you do that though? How can you find keywords that you can rank for straight away? This is how I find under the radar low competition keywords. The tool is called keyword chef and it’s got some great little keyword ideas and filters.
You do get your first 1000 free keywords. The keywords it provides are things like wildcard ideas, How to’s or questions. The suggested results are always easy to rank for words that people are searching for in the real world. You can then see which ones bring in traffic It’s well worth a try as it’s different to most other keyword searches. So just give this a try and see if you find it gives you a better return
Faster Websites
One of the recent algorithm updates from Google meant that if you had a slow loading website, you would then slightly drop in ranking. In fact the faster your website, the more Google gives it ranking credit. Sow do you improve the loading speed of your website with no work whatsoever ?
SEO Tool #6. NITROPACK
Special Offer USE “Zanet” For 5% off
You can have a fast website too. Achieve quick load times, improved Core Web Vitals, and a better user experience in less than 5 minutes
This tool is brilliant at producing fast loading websites without any code. NitroPack is a very easy tool to use. Create an account and then just add it to most CMS platforms out there. For example, if you’ve got WordPress or WooCommerce, Magento or if you want to test your site out, you can click on test my site. Just type in your URL and you’ll get a free test that will show you the speed improvement. It gives you a CDN bandwidth as well of one gigabyte per month and you can do one website with the free version.
Social Media Management
Some of you may even think of quitting social media. Let’s face it, there’s so much to keep updated. Wouldn’t it be great if you had one tool that updated your YouTube, Instagram, Google Business Profile, Facebook, Twitter, Pinterest, in effect whatever it is that you do Social Media-wise? Therefore every time you blog, every time you update the website or send out an email campaign, one tool does it all for you.
SEO Tool #7 PUBLER
SEO Tools For Google ranking will always require thinking outside of Google. you will know the power of Citations, Indexes and External links. So use Publer for the Facebook Pages, Locations & Groups, Instagram Business accounts, TikTok accounts, Twitter accounts, LinkedIn Profiles & Pages, Pinterest accounts, Google Business Profiles, YouTube channels, WordPress sites and Telegram Groups & Channels that you manage.
Publer is free and gives you five social accounts. You can pick the ones you frequently use and then authenticate them with one click. If you need more accounts then you can pay extra for additional features. To start with 5 should be enough You can schedule up to 50 posts ahead of the current time, you are given the ability to do drafts and link through to Canva, Google Drive and Dropbox
It offers a list and calendar view. How does it work? All you need to do really is if you’ve done say a blog and you just want this to then go out to all your Social Media followers, take the headline, copy it through to Publer, decide which accounts you want to use, then you just enter in your information and URL link. Publer intelligently picks up any images in that article.
Then just check that that looks correct. This is useful as tweets sometimes need adapting due to their limitations on text. Add any useful hashtags and off you go, publish or schedule for a future date. You really need to try it to see how good it is at solving a very time-consuming issue.
SEO Tools For Google Ranking
My 30 Day Bonus
The trouble is Google ranking is a marathon, not a sprint – so you need to know what are the best ways to optimise your website and GBP – Well I’m pleased to give you my free course to help skyrocket your rankings on Google or you can view it here on Youtube https://www.youtube.com/ or here on my Boost My Business website
Boost My Business – A FREE 30 Day Video Course
How To Continue To Improve Your Google Rank
In summary, these tools and tips are for beginners yet are extremely powerful if used. The video above will have a massive impact over the next few months on your business. Most will see it and forget it. But be different and try it.
Additionally, applying my regular tips from my Zanet YouTube Channel should combine and have a massive impact on your Google My Business rank for 2022.