This guide is for startups and small businesses who have a low marketing budget.
IMailchimp users will be familiar with the fact, Mailchimp have cashed in on its popularity. with “lists” being replaced with “audiences”. With only one “Audience” allowed before you part with £120 a year subscription for 3 Audeinces. So, a lot of the free benefits we took for granted now require s subscription.
For small businesses, which have a very low budget, they may not jump at the chance of paying a monthly subscription for a very small advantage.
Example Your company wants to use 2 forms on its site as it has 2 audiences. One for clients who like Widget A and on a different part of the site a form for clients interested in Widget B. in the past, you could setup 2 lists, one for Widget A and The other for B Widgets. Then you would chose to send to list A or B via 2 different forms on your website. Then in Mailchimp you can choose to send a campaign aimed at the A or B or both lists.
Problem: Lists are now called Audiences and you get only one aufience for 2000 emails, but here is tip #1
Tip#1 Use tags so your audience is now made up of clients that have a tag “Widget A” or tag “Widget B” next to there email. The tag needs to be applied when they enter a form. There is no limits on how many tags you can apply!
Example: Taking the example above where your company wants to use 2 forms on its site as it has 2 audiences. A Widget A Form with Tag and on a different part of the site a form for clients interested in Widget B with the tag built into the form.
Problem: You cant have multiple forms, or can you?
Tip#2 WordPress users need a plugin called…..Easy Forms for Mailchimp. This plugin enables you to add your Mailchimp API and then manage multiple forms within your WordPress Admin area. You can add different tags to each form…awesome. You will need to add all of the fields required to your original Mailchimp form. Then select which ones to use from within the Easy Form plugin.
Thats it, you now have a free way of dividing your audience through miltiple forms.
Mailchimp has a number of basic templates built in. They are basic and if you just want a basic layout to send a simple email campaign, then they are perfect. You may find as your subscription lists grows, you will need some additional design support. If you need any help with installing a marketing tool like Mailchimp, or growing your list and sending them amazing emails that sell your product or build respect for your services, then visit our Mailchimp expert page. Here you can view some of our recent designs and book your self a free consutation.