Have you seen a huge dip in search results? Especially a loss of business from your local customers? Many have said Google Business views are down, though for others that’s an up.
This complete tutorial will show you some important information on:
You need to monitor your visitors to know if the problem exists in the first place, So you could use Google Analytics, Google Search Console as an additional way of seeing the traffic. By default, you can click on the views in your Google Business Profile results
Yes, there are a few. For local search results and keyword optimisation, I would recommend using something like the excellent Surferlocal
Yes, they have, this is why optimising and following Googles advice of focusing on customers not search engines are rewarding subscribers on my channel. As you can see from this poll, it’s clear cut from this recent survey I conducted. Last month 2/3rds of Zanet Design Youtube subscribers saw a strong improvement, whereas 1/3rd it went down. A clear cut result one way or the other.
Some may make the wrong conclusion even asking “Has Google got it in for my business?”
Absolutely not, but there is a reason why you may have lost views in recent months and this is down to 3 particular changes to Google’s Local Search Algorithm
Google’s Biggest Local Search Algorithm Update in Five Years Just Happened in November 2021
Nicknamed the The ‘Vicinity’ Update
Why you’re not showing in results – shrinking – The shrinking of the Map area (hence the name, “Vicinity Update”).
As can be seen in the video above and in this diagram, Google has almost halved the area it considers “local” So the reason your business may see a large dip is it’s now not so local to the majority of searchers for your business and keyword combination.
It’s not all bad news as a searcher nearer you may now not have the larger corporation competing in the results, so many small businesses have seen a great benefit from this large “vicinity update”
Another side effect we’re seeing from this update is a devaluing of keywords in the business name. This is a technique used by SEO Gurus who want to get a huge jump in ranking. It’s not really in keeping with google’s policy, so its a reasonable change and well overdue
We all know that there are actually 3 parts to Googles simplified way of ranking your Business profile listing
You can really improve your profile when you optimise with these 3 areas in mind
Relevance refers to how well a local Business Profile matches what someone is searching for.
Distance is from the location term used in a search. If a user doesn’t specify a location in their search, we’ll calculate distance based on what we do know about their location.
Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories.
If you want regular tips from my Zanet YouTube Channel should combine and have a massive impact on your Google My Business rank for 2022.