If you don’t have a Google Business Website Design then you are missing out on over 50% of the call to actions visitors make. Phone calls and directions are no where near as popular as visiting a well designed website.
Additionally a well optimised website with good domain authority will build a stronger authority in Google’s ranking and help boost your Google My Business ranking as well as your organic website in the search engine results page. When the two work side by side together, your business becomes a strength that will bring in more enquiries and more customers.
I’ve uploaded a video which will analyse the best way to use websites on Google My Business. It explains how Google have a basic 3 actions to connect searchers with your local business. Its not just from website visitors, but also from a direct phone call and a request for directions on Google Maps. There is also a 4th option that seems to be becoming more apparent this year, so look out for that in the video.
In the Summer of 2019, BrightLocal explored the listings of 45,000 anonymous local businesses. With what result? A typical business receives 59 actions from their Google My Business listing each month. Over half of the actions taken on Google My Business listings included a website visit. 56% of actions are website visits is not something to ignore!
The 3 actions they measures were
Website visits 56%
Request for directions 20%
Since then I believe we can now add the 4th action which is a quote button. In effect this will text you if you have the GMB app on your phone and you have confirmed with Google everything is verified. As you can see in the image below, this is a very useful action.
The way the metrics were measured by the survey was for a visit to your website to be counted, then a customer would have to view your website through the Google My Business “Website link” on your listing. This could go through to your free Google My Business website or through to your professional domain website. Either count.
For the “Request directions” to be counted the customer would via an app or maps request directions to your business. This is pretty powerful indicator and often encouraged by businesses wanting a boost in rankings.
Then the “Call you telephone number found on the Google website. This is where a customer calls your business using the link provided through Google. I’m not sure if this measurement is very reliable as many will just type the number into their phone and dial independently.
On the insights section it will displays as ‘Phone call actions’ on bulk reports. Google does make a note on its support section. “This represents the number of clicks on the call button on your business profile. If the user copies the number and dials it manually or ends the call before it connects, you may see discrepancies between number of Phone Calls on the Insights page and number of actual calls your business receives.”
Google My Business is totally free to use and so is its built in website builder. You can add themes and update it with images, posts and all sorts of events. It will always promote your phone number and contact page. But ultimately having the app and your own website attached to your Google My Business listing will produce the best results.
If you don’t know what Google My Business is, then make sure you catch-up on our general guide to 13 google my business tips and tricks
So take action today! If you need help then contact me on my contact page and let me get your web design setup and some traffic through your website. Don’t let this opportunity pass you by while I have some spare capacity.