As an Introduction to Google My Business attributes, I want to consider the fact that your business category controls what attributes are shown for you. If you get this right, you can rank a lot higher and attract the customers and visitors to your business which is only going to be good for you.
If you wanted to include attributes in your registered business name on Google My Business, you might be tempted to call your “Bourne Spring Hotel” a “Free Parking Spa Hotel : Bourne Spring” The idea is you want these extra attributes ( Free Parking and Spa ) to set you apart from other Hotels. But this looks poor to a potential client and isn’t accurately replicating the true hotel name.
This is where Google will ask you to fill out some Hotel attributes including (fitness centre, dogs allowed, indoor pool, spa facilities, taxi service, wheelchair accessible restrooms, elevators etc) All these are specific to accommodation and Hotel listings and give you a chance to set up your listing to be unique and a better fit for the visitor trying to locate the right hotel.
Its not just Hotels though. For restaurants too there are a lot of items to choose from including (takeaways, gluten-free options, outdoor seating, good for groups, brunch, large drink menu etc).
So make sure you check what attributes Google has assigned your business and don’t just tick them all, but tick those attributes that apply to your business. I say don’t tick them all because imagine booking a Hotel that said it had a spa and when I arrive there is no such thing!. How long will it be before the hotel gets complaints and really poor ratings?
There are some universal attributes such as “women-led business” or “veteran-led business.” which you would of noticed if you logged into your menu. So if you see these only, that’s currently the default choice.
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How do I find my Google My Business attributes?
Finding your GMB attributes is relatively easy as long as you realise its under the “Highlights” section of “Info”. So after clicking on the Info part of the left hand menu, you can scroll down to that section called highlights and then you will see what attributes reside there after clicking the pencil icon.
Google makes it clear that attributes are often changing, so its good to keep checking back for updates.
To understand the importance of these small tags, its good to be aware there are two types of attributes Google uses within the business location data. We will come on to these differences in a moment.
The importance of these attributes works both ways too. You need them for your listing.
As Google My Business Attributes set you apart from your competitors. The public need them, to check if you fit there needs. Google needs them, because happy businesses and happy customers means Google is doing its job and can charge adverts and sell listings in the future for being such a useful tool.
So adding relevant, accurate attributes to your Business Profile helps you stand out and please your customers who find your business on Google.
There are 2 types of attributes: factual attributes (like outdoor seating, women-led) and subjective attributes (like whether your business is popular with locals). You can directly edit certain factual attributes. However, subjective attributes rely on the opinions of Google customers who’ve visited your business.
But taking the restaurant example. Who decides if a restaurant is expensive? Does the owner says its $$$ or $? Who says it friendly, good for groups or even romantic? Well this is where the real life visitors come in or Joe Public as I call them in my video.
Google says “Provide information like (but not limited to) your physical address, phone number, category, and attributes.” GMB attributes also enhance your presence on Search and Maps.
If you want a free crash course from a Google My Business expert, you may be inclined to watch my recent video guides from my YouTube channel.
A Complete starters guide: Google My Business for Beginners
If you have all ready registered then try : Google My Business For Intermediates
If you want to really move forward in the rankings: Google My Business For Advanced
Some unknown tips and tricks for those fully familiar with it: Google My Business For Experts
Google My Business is an awesome tool and if you show it respect and patience when things go wrong, normally in time things do get resolved. If you really want to become efficient on Google My Business then be sure to subscribe for more web design tips : http://bit.ly/zanetsub