Google My Business listing (Secret) NAP Consistency

Google My Business Listing Mistakes are EVERYWHERE. Don’t miss out on this huge tip

Today I’m looking the issue of NAP consistency in Google My Business listings.

Google My Business is an awesome way to get your business seen in your local area. But its easy to make some small assumptions. In fact, most businesses make this mistake. So this is a great way of getting ahead of your competitors before they realise it’s importance.

Before I go any further, make sure you don’t miss out on my popular article google my business tips and tricks

Google My Business Listing Video

Timestamps for this Google My Business NAP video above. Click on the chapter and it will take you to the correct part of the video.

• 1:10 3 Questions for GMB NAP listing
• 1:45 Q1.What is google my business NAP ?
• 4:15 Q2. How does google my business NAP effect my rankings?
• 6:12 Q3. Is google my business NAP consistency important?
• 6:55 Yelp registry
• 7:25 Other NAP listings
• 7:45 Bonus Tip

Google My Business Listings FAQs

1. What is google my business NAP ?
NAP stands for Name, Address, Phone Number, it’s important to make sure your web address is listed consistently as well).

2. How does google my business NAP effect my rankings?
Anytime your NAP information is listed correctly – it boosts your company’s credibility with search engines a little bit more. If you can try and display your company’s full name, address, and phone number prominently in your footer.

3. Is google my business NAP consistency important?
NAP consistency is key for businesses looking to improve their search rankings, increase the local organic traffic to their site, and get more leads (and sales) from the web— so let’s talk about how to make sure your company’s NAP is consistent.

How Google My Business listings go wrong

For a quick reference  NAP stands for Name, Address, Phone number and also includes other areas such as web address email opening times, in fact everything that should be consistent to your business. Its stunning how quickly the same address phone number or even business can appear just slightly different on line. Google totally notices these minute differences!

So lets take a look at some examples of what we mean when we refer to the NAP needing to be exact

For example 

Name : My business name is Zanet Design Ltd
But it could easily be shortened to Zanet
Or Zanet design
Or Zanet Design Limited

Address : My Address is 4 Rotherfield Road, Southbourne, Bournemouth
It could easily have the word road shortened to 4 Rotherfield Rd, Southbourne, Bournemouth
Or missing the Southbourne so 4 Rotherfield Road, Bournemouth
Or 4 Rotherfield Rd, Southbourne, B’mouth

Phone or Telephone number is 07952304007
Or with a gap 07952 304007
Or with a national code +44 7952 304007

Same number but different in the Google my business listings along with other online listings. So consistency is key!

Other Business Listings

Its worth noting that Google scans all the other reputable listings to get an idea of how permanent and reliable your business is. So consider registering a consistent listing with:

• Bing Places for Business
• Yext (Yahoo’s local listings)
• Facebook
• Foursquare
• Yelp
• Yell
• Local Newspaper
• Cyclex
• Scoot
• Linkedin
• Twitter
• Instagram
• Pinterest
• YouTube
• 192.com
• Hotfrog

And As a Bonus Secret

Make sure you scan all the listings for consistency

I found this listing tool – its free and really easy to use from Yell

If you want to know even more, then head on over to my Google my business tips and tricks article .