Previously I looked at the importance of posting regularly and linking back to your authoritative domain. But today I’m going to reveal the powerful tool of Google My Business Offers.
How can you write a Google My Business special offers to attract real customers and rank higher? These important tips in my article and video today will walk you through the process. By the end of this article you should be well equipped on how special offers for Google My Business posts will attract new clients.
So in the past, special offers were no more than a way of writing a post. It had very limited value. Now its a proper designed layout with time frames, code promotions, terms and conditions etc. Clearly if Google gives you such a useful tool, then they want you to use it. Don’t write an Offer through Google My Business posts until you follow these suggestions. The suggestions below will help your offer stand out. As I’m going to reveal the power of images especially when you optimise with your business in mind.
Images are becoming more and more important as is video. We live in a very visual world and text and reading is becoming secondary to watching and seeing. So Google is playing ball by rewarding business that upload rich images and video content to there Google My Business listing. I want you to uncover some real gems about how to use images in posts and offers.
Their are multiple ways to get to my posts, but if you click on the Posts are in the left menu (See #1) Then you will find the are where offers, events products and whats new exist. If you now select Add Offer you are now ready to add your first business offer. (See #2) Beforehand though you may of wanted to already established what offer you want to present and how long it will last. Its good to have something prearranged within the company i case you suddenly have a massive influx of enquires through it going viral on social media (this does happen!)
Now you have the offer post in front of you and I would suggest working through each part of the form. Its presented in a logical order so lets take each one based on the screenshot below.
(See #3 below) Add Photos or Videos – You can upload more than one image here. This is where you can really build an authoritative offer as the majority of business don’t use the special offers post. If they do, they are unlikely to add an image or images with branding, text and Geo-tagging enabled. As explained in my video above these are incredibly powerful and will really improve the visibility of the offer because Google will rate it higher due to the richness of the image information. Make sure you watch the video above if you are unfamiliar with the process of adding Geo tag information to your images. If you use your phone camera to take pictures then you have probably enabled Geo-tagging to those images already. If you are using other images, then their is a really useful tool at tool.geoimgr.com.
It’s worthy of noting that most people have no idea that:
Videos is another way of presenting complex offers, though I would avoid any video longer than a minute as it would put clients off in this particular format.
(See #4 ) The Google My Business Title for the Offer – Add an attractive and compelling title in the section. Try to use relevant keywords too, though this area is very limited.
(See #5) Start Date and End date (add time if needed) – Enter the calendar dates and make sure you have a limited time and date on your offers. If its too long it can lose its impact and appeal. You can even set it just for a day or a few hours. This is ideal for a Black Friday promotion or something similar.
This are also has additional details and its an optional area where you can then Add Terms and Conditions and Coupon codes, links to more details and places where the offer can be redeemed. Use this section to really nail the offer and integrate it with your website landing page. The offer details should totally align with what you have presented above.
I use coupon codes so I’m able to know what the offer is and where it came from. The easiest way then is to add an optional input area for the code on your contact page. If your coupon has a little hint e.g. in my example I gave it “INFO140” it tells me 140 off an infographic web design. I can then check the offer for what terms i added. The coupon acts as a reminder and identifier. So this reminds me what the new client is going to expect by using the code.
(See #6) Preview then Go live with the offer. – Always Check your offer before submitting and making it live. You can now see how the offer will look and appear in the google results and your Google My Business Website.
(See #7 below) The coupon has a nice format and looks great.
(See #8 below) You will notice it also has a little orange tab to set it apart from other posts.
In conclusion, Special Offers in Google My Business posts are incredibly underrated and rarely used. It surely is worth having at least one offer current to set you apart. Unlike posts, offers do not expire after 7 days. you can use them for a month or two or even longer. Also some of the tips and tricks I’ve used in the video example can also be used in products and other whats new posts too. .
Google is empowering local business to use these offer promotions, now is the time to take advantage before it catches on and the competition has got ahead of you.
So please feel free to leave a comment and let me know if you have any questions. If you have a feature we havent covered or can think of a way this could be used as part of your GMB optimisation process then let me know.