Google My Business Secrets
The amazing gift from Google.
I can’t beleive how many businesses are missing out on an amazing gift from Google.
You are no doubt aware of it, as anytime you search for a service, you would of been given search results that include local businesess. Over the past year, google have made listing your business for free a very easy process and most businesses are not taking advantage of all the free benefits.
Why Google Do This?
If you have been around on the web for several years and know of Matt Cutts, you will be aware, Google have wanted to encourage accurate, relevent facts. Since building Google Maps and its offering of local information, having accurate business information is vital for Google. So who could be better placed than YOU to write and claim your business. Google deliver accurate helpful results, and you get local business exposure. So here is some of the things that you need to know.
7 optimising secrets
- Claim your business, it’s there for you to own, you will need to confirm ownership, normally through responding to a postcard from Google.
- Make sure your business name, address and all contact details are consistently the same on all of your social media accounts as well as your web site pages.
- Makes sure you reply to all your reviews by thanking them and responding to any questions asked.
- Do keep your business entry updated with the correct opening times.
- Make sure you have been entered into the correct categories, descriptions and business area. Sometimes other visitors may of put their own edits forward, so review them too.
- When you write your posts or promotions, make sure you make the first sentence an attention grabbing statement. This is where you can really sell. Use high quality images and offer genuine promotions. Make sure the link button works and send them to a designed landing page on your website.
- When you optimise your Business description area it’s a chance to differentiate your business from your competitors. Try and think how it sounds to a new customer when you read it out loud. Don’t waste space on statements that mean nothing. Avoid using capital letters throughout. Don’t overuse keywords and do not use links other than your email address.
No new client will need to go to your website in 2020…that’s not a bad thing though!
All the people that used to go to your website to get your phone number or your address, get directions, check out pictures of your business or read testimonials, they can see all of that in your Google My Business profile.
Some new visitors may feel your website isn’t a neccessary place to go for initally, but your website is still a central place to build trust. If you need a new website or would like your business optimised on Google My Business using our expertise, then get in contact with us.
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