Today I want to talk about videos and how they can help your small business gain great traffic from local clients looking for your service. Google is currently releasing updates on the infamous Google My Business platform with the idea of making it easier than ever for you to use videos.
Think of how interactive a video is compared to an image and text. Video conferencing, video presentations and how-to videos all succeed far beyond any written text when it comes to communication. A video of your product, office or team members enable the personality of your business to come alive.
“A business video speaks volumes, it’s no surprise then, Google owns YouTube”Zanet Design
With COVID-19 forcing Google to look at improved ways of helping g businesses and customers communicate, video is now coming to the fore ready for 2021.
However, most of the releases so far are half-baked. So the video below will keep you totally up to date and enable you to be ready for Video Uploads, Video Conferencing & Video Verification.
The videos tutorial above cover the following 3 ways
Since 2018, Google allowed business owners to add videos to their Google My Business page. although its daily limits, it does mean you can give more details about your team members, office location and products and services.
Google My Business video requirements have these maximum guidelines
For a 360 video, it’s slightly different and I cover this in detail on my Street view app link which will help you add a GMB video with 360 degrees for free
Other videos could be used as a quick introduction to show who you are or an explainer video, how to use a product video, a presentation video, a quick scan of your HQ or a business tour.
In recent months Google My Business offered owners to add some new features including bookings, appointments and classes. So far these haven’t been overly used or even clear why the need for these new attributes.
Yet it may become more apparent these will dovetail with videos and video conferencing in the coming months. Google currently offers you the ability to sign up and connect in real-time, with video software options from Inside GMB with:
Could video-conferencing be used in light of the COVID restrictions for online classes and courses?
Google My Business Verification has long been a problem for genuine businesses. with such strong spam control due to a lot of abuse and misuse of listing on GMB, algorithms often get the genuine accounts banned for no reason. So video verification is a simple and quick solution (as opposed to along postcard authentication process that can take several weeks.
As you can see from above, Video Uploads, Video Conferencing and Video Verification are all very much current in recent months and are the new flavour of the month with Google My Business. You can guarantee this will only grow in 2021
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