Make Your WooCommerce Store More Visible on Google
Do you want more traffic and sales for your business. whether you have a shop or a service, this is going to be a really important video to help you do just that!
Google & WooCommerce have been collaborating recently and made it really easy
How Did I Miss the Google Business WooCommerce Combo for So Long?
Why has this eluded me until now? Well, I must confess to my occasional moments of naiveté, a self-proclaimed 'burke' or 'knucklehead,' for those tuning in from the States.
Just an ordinary day, immersed in the realm of my Google Biz profile management—a ritual you've likely seen me delve into in previous videos. Set to unfurl whenever my browser awakens, ensuring no opportunities slip through my fingers.
And then, a twist. A fresh card emerges—'WooCommerce Store.' Oh, the exhilaration that coursed through me. Before my eyes could complete a mere blink, I hastened to reach out, beckoning Rusty Brick, Darrel Shaw, and a few other cohorts—'Behold what I've stumbled upon!'
Yet, the plot thickens. Little did I fathom, this marvel has graced our digital stage for over a year! A clandestine existence, concealed until now. Astonishingly, I had embarked on the venture of erecting a store, a pursuit untraveled in my journey thus far. But, there's more to this tale.
As a purveyor of services—web design, in my case—inspiration struck, leading me to perceive a realm beyond convention. A means to incorporate products, an innovation that dances on the edge of the box—more on this enigma in a moment.
So using Google and WooCommerce is powerful stuff! The tools allow services to be packaged as products, visible across Google search results and other platforms, increasing business visibility.
Watch the video above as it guides you on the installation and setup of WooCommerce and Google Listings and Ads plugins on WordPress websites, enabling synchronization of products from the WooCommerce shop into Google search. Being free to use, they are a cost-effective way to promote services, especially with the creative usage of digital downloads. I believe this will supersede the Google business profile products area in time.
Link WooCommerce & Google Products Key Points
- Google and WooCommerce have collaborated to create a new platform that enables businesses to translate their services into product offerings, in turn optimizing their visibility on the Google search engine.
- Users can connect their WooCommerce shop directly to Google to automatically synchronize the products on their website with Google's search platform.
- The platform is not limited to physical products, but also digital products or downloads, allowing for a wider scope of 'product' possibilities.
- Google's collaboration with WooCommerce is seen as beneficial for businesses that offer services rather than traditional products, as it encourages creativity in product formation and increases online visibility to potential customers.
- Currently free to use, this combination of Google and WooCommerce makes it possible for businesses of any type to have their 'products' shown in Google search results.
- Download the plugin here: https://woocommerce.com/products/google-listings-and-ads/
So I've got the official WooCommerce Google Listings and Ads plugin installed on my WordPress site. on my WordPress website. Just download the plugin or access it through the plugin section in your WordPress dashboard by searching for "Google Listings and Ads." or using the link above.
Once the plugin is successfully installed, the next step is to proceed with the following process. You'll need to establish a connection between your WooCommerce account and your Google account. This connection is a straightforward process. After installing the plugin, locate the 'Connect Account' button, click on it, and then follow the provided prompts.
With this combination in place, your products will begin appearing on platforms such as Google Search, YouTube, and other channels where potential customers actively search for products to purchase. This presents an incredible opportunity to enhance the visibility of any product, whether it's digital or physical. As you continue adding more products, the plugin seamlessly synchronizes them with Google directly from your WooCommerce dashboard.
And that's all there is to it! By linking WooCommerce with Google, you unlock the potential to engage with new customers, expand your online presence, and boost your sales. Keep in mind that it might take a few days for your products to be approved and become discoverable.
Now, what if you don't have an online shop? Can this also be applied to services? Absolutely.
So what about if you don't have a shop? Services can do this too
My website is an example of a service, I had no products see resources https://zanet.co.uk/resources/
But look at this we packaged up time into products for a personal trainer, you can do this for any service, just think in terms of what is required and make a package, even vouchers for a set time are a product or guide or pdfs or worksheets.
https://zanet.co.uk/shop/ Look at my website for inspiration as I'm a web designer which is a service, yet I can sell products through packaging services
Woocommerce is free and so are Google listings