Have you ever wondered why Google seems to love some business but it never loves yours? Does Google find some businesses more tasty than others?
Is there a secret sauce to get Google interested in your listing?
I will cover:
How long will it take to see results & can anyone do this?
What is in the sauce?
What makes it so tasty for your profile?
What is the proof it works?
Don't Miss My YouTube Channel, Where You Can See This In Action
In this video above I'm going to reveal what is in this secret sauce I use, how any business owner can transform their Google business profile with it and the reason Google will just love it when it next visits your business profile.
HOW LONG DOES IT TAKE & CAN ANYONE DO IT?
To start though, how quickly will it take to see the results on my business if i were to take that sauce and pour it all over my lovely profile?
Well, when i help businesses on my 1-1 coaching, some times you have to take a few seconds to asses whats needed. It a bit like being a chef, maybe a little salt needed.
Or too much garlic!
So most things will benefit from a little seasoning and the results are immediate.
The same is true with my secret sauce, it has around 5 ingredients to it, and each part of it is designed to work together and quickly bring the best out of the profile
So How long will it take to see results you can expect to see results almost immediately
See this is a business and just a few weeks later, gets a huge increase in ranking
YOU CAN DO THIS TO YOUR BUSINESS
So the good news is anyone can add this secret sauce
Though most business owners dont know where or how to use it
It is worth explaining though this isn't the only factor, its just enhancing what you already have out there, my workshops and coaching will give you more help if you need it
To understand Googles reaction to these tips I'm going to share…have you ever seen what cats are like if you leave a fish out, they just go crazy for it and that's the way we want Google to go when it visits your business profile.
What I'm going to show you is designed to really appeal to Google search and maps results.
WHAT MAKES IT TASTY FOR MY PROFILE?
So What makes it so tasty?
Well here is a really important factor” Google wants your customers to be satisfied when they find the top business profiles, directly solving their search query and , resolve their issues
If you can do that easily, Google puts you up the ranking
So although what I'm about to show you isn't a direct ranking issue, it will indirectly cause customers to click and clicking customers is what you and Google want, these customer clicks give indirect ranking signals to the algorithm
For example, if I want a garage to repair my car, I may want a specialist for Volkswagen
So I put “garage repairs for a VW”
This is where the sauce comes in
Or I want to get a my ring fixed - so I hunt for “jewellery with repair”
You Will notice i the video above when I use these examples the the words from reviews are used by Google
In my video example I also use “apple pie”. Did You notice the justifications from the menu
These are known as justifications
They find useful words from your profile and brand and then add them to the results in bold. This will definitely help you get clicks, in turn positive signals and rank higher as it shows a positive interaction with customers
This also applies on 3rd party reviews and customers comments
All will help get clicks - remember that statement earlier “Google wants your customers to be satisfied, directly solving their search query and, resolve their issues”
In summary help customers, helps you rank
WHAT IS IN THIS SECRET SAUCE?
So like all ingredients on the back of a sachet, it holds an interesting combination that when you do these things altogether they go to work and make a bland profile into an exciting one
Here is the back of the packet again
We have seen Justifications - Reviews with keywords, website
eg. earbuds for sale - mentioned on website
Automatic and custom FAQs
So to do this just go to profile
Go to messages
Go to 3 dots chat settings
Turn on chat if you want and the welcome message should be appealing - then add FAQs and then add your custom and also Automatic FAQs. This is really going to help your customers and therefore help you rank
Services / dedicated pages
So to do this just go to the profile
Go to edit services
Google may have added some, but I would make sure to go to your website and the services should both matchup where possible, this again gives the Google algorithm some juice content as it will use the knowledge from your website to answer customers' queries in the future
Helping customers, helps you rank
Currently, these are going down a treat when I'm optimising business on my 1:1
You need to try it out and then put a comment below to let me know which ones you tried and how it went
📰 In Other News
Something Special Coming Soon
I’ve been blown away by the number of you looking forward to something I’m working on. It’s going to help so many business owners get amazing results! I’ll say no more, just stay tuned via YouTube and this email
Need My Help? Get more from me: https://zaneclements.co.uk/
Hire me For a 1-1 head over to https://zanet.co.uk/gbp-optimisation/
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