Who hasn’t asked that question in the business world? Everyone wants to be number one in the search results or the Google My Business “Map Pack”. But if everyone is number one two and three, who is volunteering to go to 4,5 or 6? It’s a ridiculous request that has been asked a million times.
But a request that would make greater sense would be how can I improve my Knowledge Panel To Get More Clicks and stand out above all the competition? Even better is that hugely achievable if you understand an interesting principle that can be learnt from Millionaire Alex Tew. Please enjoy this article and video, it could be the most important lesson you have ever learnt to help improve your understanding of SEO.
I’m not a fan of get-rich-quick schemes and certainly think that hard work is always the best way to be rewarded. But Alex Tew was able to do something that has been copied but never to the success of his unique venture. His scheme led him on a journey worth millions. His aim was to go to university and to fund it himself. So what did he do and what is the principle?
In 2005 Alex Tew lived in Wiltshire, England and decided to produce a website to raise funds for his university education. He conceived the “Million Dollar Homepage” The home page consisted of a million pixels arranged in 1000 × 1000 pixel grid; the image-based links on it were sold for $1 per pixel in 10 × 10 blocks.
A truly simple but important principle is now established. Pixels are real estate in digital marketing. The more pixels you have the more chances you have of new clicks and enquiries. Or even, pixels are valuable. In the case of Alex Tew, a 50 x 50-pixel advert (as shown in the video below) is worth $2500. But actually it’s worth a lot more. Who knows how many clicks the return on investment for each pixel has produced. But I’m sure it’s staggering if we are still referring to it 16 years on.
Optimizing Google My Business Knowledge Panel To Get More Clicks Has To Be a priority for e-commerce and online web site businesses The Knowledge Panel is the area often shown to the right with all the content from your Google My Business Dashboard. So The video above takes you through the whole process of which areas need your attention and are often missed.
Let me know in the comments below if you think there are even better areas to “increase the pixels” as it were.
So we now get it. I’m not saying this will get you to number one. But what you are doing is continuously improving your odds against those preforming above you. If you can improve in the areas no one else is, you are increasing your chances of more clicks. Google then sees more clicks as more useful than the other business not receiving clicks. This relevance (as voted by those who clicked) is a big factor in your ranking.
So the Google algorithm is measuring, to some degree on how visitors interact with your knowledge panel and map listing.
“Every single pixel is real estate in digital marketing.” – the principle from Alex TewZanet.co.uk
Not only does a well-optimized Google My Business Knowledge Panel stand a better chance of being clicked on as it has more buttons and whistles. It also facilitates a lot of information about your business. What is shown today is often different next week as the ever-changing as Google experiments one thing and another.
But the clicks are what puts it through the algorithm to appear in the local 3-pack. For those of you who know about the local 3-pack, it basically for free puts your business at the top of the Google search engine results, it can also indirectly help your website rank, though that’s overtime.
Before you go you may want to try some of these if you have a quick 5 minutes or less as it can make a huge difference to your GMB listing.
This article and video are aimed at Optimizing Google My Business Knowledge Panel To Get More Clicks. This should be a priority for e-commerce and online web site businesses. As we learnt the Knowledge Panel is the area often shown to the right with all the content from your Google My Business Dashboard.
Not only does a well-optimized Google My Business Knowledge Panel stand a better chance of being clicked on as it has more buttons and whistles. But the clicks are what puts it through the algorithm to appear in the local 3-pack.
So next time you think to yourself I want my business to improve in ranking. Why is my GMB number 10 and not number one in a search ranking, remember Alex Tew and the importance of every single pixel on your knowledge panel. Could you squeeze more pixels in?
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