You've poured your heart and soul into creating the perfect local coffee shop.
You've meticulously crafted your menu, trained your staff to perfection, and even managed to get great reviews.
Imagine Ranking #1 on Google Maps With This Scenario
And Listen To This…When you search Google you are #1 YES The top spot on Google Maps.
What could possibly go wrong? But here is the downer. Despite all of this, your business is struggling to stay afloat. It seems no one else is finding you. How on earth is that possible?
This is a common question many owners ask. I'm here to reveal not just one, but two critical problems business owners like you are going through and how to solve them, so you need to watch how I do this in the above video.
So for the sake of an example let's say your local coffee shop is called, "Zaneti’s Coffee House" The name as we will go on to see, has a big impact on what works in the search engine.
Vicinity Is Why You're Ranking #1 on Google Maps
The first thing to learn is a common misunderstanding
It’s all about where your customers are searching...
I call this the Vicinity Issue
So if I’m sat in my office and want to search for a coffee shop on the phone, but Zaneti Coffee House is nowhere to be seen
Now Im out and about making the same search on my phone. Yet standing outside the Zaneti Coffee House there suddenly it appears, ranking #1 on Google Maps
What was the difference? I illustrated what happened in the above video.
But there is something even more important to consider
For the 2nd area, consider Glenda, she wants to lose weight, so she does all the things that are suggested, but how does she know if fruit, or exercises or drinking more water helps?
How would she know it's working?
In a similar way, how can you know your keywords and campaigns, adverts, optimizations are working? In her case with scales, in our case software to help monitor it and set goals.
Monitor keyword volume with this Google Tool
Let me show you on this diagram. Its fully explained in the video above
There I draw our example of 2 searches
#1 of Zaneti’s Coffee House and this but still no traffic 0k volume
Because traffic volume isn't there.
I use Whitespark, as I need to know where the volume is
For 10% off The rank tracker https://whitespark.ca/local-rank-tracker/