Sometimes understanding the SEO Algorithm can be a complex thing
In today’s blog I want to address what is the most important factor E-E-A-T along with some other important gems.
Imagine if you could suddenly understand the Google algorithm and be guided in a way that explained how it worked and benefited your business. Wouldn’t that be awesome?
Local SEO and understanding how you can grow your business ranking is an exciting journey. Think of it as a treasure hunt in the digital realm, where you’ll uncover the secrets to boost your online presence. It’s like a deep cosmic universe to explore!
So I’m going to cover in this article:
- Decoding the SEO Algorithm
- What To Avoid eg Fiverr
- Answering Common Questions on Local SEO
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Decoding the SEO Algorithm
With so many parts to the SEO Algorithm, it’s easy to become overwhelmed
Ever wondered how close we are to cracking the SEO algorithm? According to Darren Shaw from Whitespark, it’s around 70%. But remember, the algorithm is like a mysterious black hole – always changing and evolving.
E-E-A-T
Another unknown part of cracking the algorithm code: E-A-T
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is the North Star in the world of SEO. It’s like the guiding light in a dark galaxy. Establish yourself as an expert and boost your trustworthiness to shine brighter than a supernova.
Trustworthiness will be increasingly important due to AI-generated content raising concerns about trust in reviews.
Worth noting that recently another E was added making it E-E-A-T, but I will cover this in detail here
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Ultimately a regular update of your Google Business Profile will always give a great signal to Google. Updates to posts, images, and reviews are where you can make the easiest gains.
Watch This Video “What This SEO PRO RANKING 150k Businesses Can Teach You”
It features a one-on-one interview with Darren Shaw, founder of White Spark, a company famous for its free SEO tools and reports used by over 150,000 users, including Marriott Hotels, Staples, Expedia and Auto Trader.
The conversation provides some in-depth discussions about local SEO, review spamming challenges, the future prediction for Google Maps and the services offered by White Spark.
It emphasizes the importance of businesses focusing on conversion-driving elements when setting up Google business profiles.
What To Avoid
Many local business owners fail to think of their Google business profile from a conversion perspective, instead only considering ranking; using product sections, frequently asked questions and other areas can boost customer conversion.
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Then there is what I call the Fiverr Black Hole
Beware of the black hole called Fiverr, where you can purchase hundreds of fake reviews or get suspended accounts reinstated for just a few dollars. It’s like trying to navigate an asteroid field full of danger.
Have you ever heard of spam fighting?
In the video below, Darren shares one fascinating discovery from his annual reports – the power of spam fighting. It’s like finding a hidden treasure chest in the vast SEO galaxy. Spam fighting can boost your rankings
Spam fighting has emerged unexpectedly as a very powerful ranking factor. To do this you just report anything you find that is clearly breaking the Google Business Guidelines
Answering Common Questions
The most common question Darren receives is from service area businesses trying to rank in every suburb. It’s like trying to visit every business in a town – challenging but not impossible.
- There are a few things you can do
- Add a new office area in the city
- Be realistic and stick to dominating your area, as authority grows you will find you appear further away in results (though it is local SEO so it’s limited)
- Focus on growing your business nationally through organic SEO and your other social media platforms, especially your website
Another question often asked is why innocent businesses get suspended. I can assure you the SEO Algorithm is normally not to blame. But trying to do things to manipulate it the wrong way is.
It’s frustrating for both business owners and Google
Many businesses face the mystery of Google suspending their profiles without explanation.
Losing communication with the very business support you need can be very stressful. Google could definitely improve by giving businesses a clue about the reasons behind suspensions.
Currently, Google claims this is to protect them. I think there is room for improvement here, but that is another subject