I just conducted a survey among our members, and an impressive 95% of you expressed a strong desire for a significant ranking boost right at the start of 2024.
Well, buckle up because this article and special video are tailored just for you!
I will cover:
Why you didn't know about them until now?
What are these 3 powerful tips?
How can they help you rank?
Can I do them on my business profile?
(Just So You know I have a Google Reviews workshop coming out early 2024, email me if you want more details or join my email list)
WHY DIDNT I KNOW ABOUT THESE BEFORE?
Google releases hundreds of minute changes each week, and very few are obvious to see or notice. On the odd occasion, you can get one that makes a big difference.
However, a bit like buses, every so often, three come along at once!
These three tips are significant because they can actually make a massive difference to your business ranking in maps and the top three search results.
So in today's post, I’m going to reveal what these three powerful tips are that you can easily implement on your business profile, how these new tips affect your rankings, and where to go once you have logged into your Google Business Profile.
As an additional bonus, I've also added a video above to show you how to do these 3 tips here.
If this proves helpful then make sure you email me and let me know or put a comment on the video comments
But firstly. Why didn't I know about them until now?
Well one of them was a brand new update to Google profiles last month, one was a well-overdue addition to a feature and the final one was down to a recent change in Google's guidelines
WHAT ARE THE 3 TIPS?
Wondering what these three powerful tips for your business profile are?
Let's dive into them:
- Attributes - A recent update benefits small businesses.
- Social Media - A significant update to build your brand.
- Categories - A guideline change that might catch you off guard and lead to potential suspension.
HOW CAN THEY HELP YOU RANK?
Attributes play a crucial role in ranking businesses when they match specific criteria. For instance, a search for 'small business' or 'car park' can elevate your ranking because these attributes are already logged into Google's database.
Social media links have been in high demand for quite some time. In the past, obtaining them was considered challenging. In terms of rankings, I often emphasize the importance of E-A-T: expertise, experience, authority, and trustworthiness – all critical ranking factors. Google utilizes third-party social media accounts to gauge the level of expertise, experience, authority, and trustworthiness. It's a ranking factor that many business owners are unaware of.
(Many businesses I consult with often miss out on numerous quick wins. If you're interested in booking some time on my calendar.)
Categories are the most crucial factor; this is where changes can be made. However, the most significant challenge faced by business owners is a recent change in guidelines. So, review your categories, read this statement, and then consider what the best set of categories might be.
Can You Make These Changes? Absolutely!
Where do you find these things once you logged into your GBP?
Attributes - Log in, edit your profile, click on "More," and add relevant attributes like free parking or valet services.
Social Media - Log in, edit your profile, go to social profiles, and add your links. Turn your Google business profile into a social hub for your brand.
Categories - Log in, edit your profile, navigate to "About," and under "Business Category," ensure you have no more than 4 or 5, following the latest guidelines.
Above all, Google makes there own changes, so keep an eye on them
With new changes being added to google every week, your business will thrive in 2024 if you just spend 5 minutes a week keeping up to date and showing Google you care for your business.
Your business can easily look like this in 2024 and you will then see the calls and business follow as you rank on Google Maps and Search Results
📰 In Other News
New Workshop Coming Soon
Now I need to know what you want the workshop to cover, please let me know in the comments below or visit the new website to register your interest: https://zaneclements.co.uk/#schedule
New website to help you get more from me: https://zaneclements.co.uk/
Google Business Profile Website Is hard to find. Is this the coolest hack yet though… Unlocking Your Free Google website by using Google Sites here https://www.youtube.com/watch?v=8DNcnYZ2EBY
The reinstatement process is now called an “Appeal”. This Google Business Profile in the image below has a restriction YET is now allowed to go through the appeal process. See https://support.google.com/business/answer/13597551
The ALL IN ONE Download Bundle
Original price was: £20.00.£17.00Current price is: £17.00.
