If your business is promoted by Google and appears at the top of search results, it can result in a steady stream of customers, which can be highly beneficial for business owners.
So in this article along with the video, I’m going to show you 4 of the most powerful ways that will help the algorithm love your business. So much so that when everyone searches for your business, you are right there on Google maps
The algorithm will love your business if you understand how these 4 items are connected: cake, knife & fork, a mobile & lego.
Millions of small businesses see they aren’t being found on google maps and just ignore these 4 things assuming the algorithm hates them
So I’m saying the reason Google doesn’t like your business is because of this…
… cake..watch and find out why…
Make Google Business Profile Visually Appealing
It doesn’t have to be a work of art. Not everyone is able to make their business exciting. But just Keep in mind that the algorithm is constantly evolving to better appeal to audiences.
That’s why it’s crucial to create visually stunning content that resonates with today’s generation of business people who grew up on TikTok and Instagram. You can start by adding unique and helpful images or video content to your videos.
And here’s a little secret, did you know that incorporating video content skyrocketed my own channel? It can work wonders for yours too!
So any content, blog posts, or social media your business produces, ask yourself, is this visually appealing?
Also, have you noticed how Google is now prioritizing visual search results? This is a clear indication of the direction that online content is moving towards.
Long-tail Keywords Helps Google Business Profile Optimization
So to show you this 2nd tip I need to take you back to your childhood and the day you found some Lego building blocks
The blocks are different shapes and different sizes yet put together in infinite ways.
Like these Lego blocks, The Google algorithm looks at blocks of letters for its effective optimization – these are known as keywords and are built using these blocks and combine them into phrases (4 or 5) you get more algorithm placement.
Put all this together and you can have a GBP optimization machine for Google to reward with traffic!
Long tail keywords is the way forward. The algorithm is going to change more and more away from basic keywords.
Why? Because with the chatbot AI coming in basic questions
So I think this AI chatbot is going to make longtail keywords and phrases become the best SEO in the next few years as you will see its extremely powerful in this video I recently improved my rank in a week using Chatgpt AI
User and Mobile Friendly Optimization
Having a well-optimized Google Business Profile is crucial for any business. However, it’s surprising to see how many businesses overlook the importance of mobile compatibility.
It’s not just about having a mobile-friendly home page but also ensuring that the entire shopping experience is smooth and hassle-free for mobile users. It’s always a good idea to design your website on a desktop and then test it on mobile to ensure that it’s user-friendly and compatible with various devices.
Google gives high importance to mobile-friendliness when it comes to website ranking, so it’s critical to check your website’s performance on mobile using Google’s mobile-friendly test (https://search.google.com/test/mobile-friendly).
Additionally, it’s important to create high-quality and relevant content that loads quickly on mobiles to achieve successful Google Business Profile Optimization. The reason? It’s actually a ranking factor!
Business Optimization Involves Humans Eating In Google
The next topic is quite intriguingly related to areas we often take for granted. Surprisingly, many business owners are unaware of the impact of the E-A-T principle on their website’s search ranking. And guess what? Tip #4 is all about food
Yes, you heard that right! Did you know that the search algorithm considers human input when it comes to E-A-T? That’s right; actual human eaters contribute to this evaluation process. Allow me to elaborate. The Quality Rater Guidelines, as outlined in this link (https://support.google.com/websearch/answer/9281931?hl=en), indicate that E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. However, the latest update to these guidelines adds another “E” for “Experience,” emphasizing the importance of user experience in website ranking (https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t). Understanding the concept of E-A-T is crucial, and I have created a quick video to help you grasp it better (https://youtu.be/sQqHnwpQkf4).
Conclusion
Google Business Profile Optimization is going to give you free local traffic for a very long time. But it also requires a lot of insight and knowledge. I can help with setting up or improving existing Google Business Profiles so that they are fully optimized for ranking on search engines like Google. Let us show you how our expert team of digital marketers can take advantage of marginal gains and give your business the edge it needs! Contact us today to get started.