With all good intentions they have been given my number or a friend has recommended me to them and understandably they have an idea of what they want.
What is often overlooked is the most important part of any design project, the brief. Why is the brief so important?
Two main reasons:
But for most of our new customers, they haven’t really been given any help in knowing how or why they need to produce a brief.
Below is our basic guide to producing a brief. Its purpose it to make sure the main elements are included and it will at least serve as a prompt to guiding your thought process.