Design : The Brief

CATEGORY / Print, Web TAGS / Brief, design, guide, idea, project, specifications AUTHOR / admin DATE / December 2, 2014

Many customers contact us and say, “I want a web site or I need some designs for my company”. Maybe you can relate to that.

With all good intentions they have been given my number or a friend has recommended me to them and understandably they have an idea of what they want.

What is often overlooked is the most important part of any design project, the brief. Why is the brief so important?

Two main reasons:

  1. It means you have a clear understanding of what you want as it takes forethought to write a brief.
  2. It means we can now have a clear understanding of what you want and advise you with insight and understanding.

But for most of our new customers, they haven’t really been given any help in knowing how or why they need to produce a brief.

The Design Brief

Below is our basic guide to producing a brief. Its purpose it to make sure the main elements are included and it will at least serve as a prompt to guiding your thought process.

Design in General

Project Goals & Objectives
  • What goals should the design achieve?
  • Is it a redesign building on an already established brand or a complete new design from scratch?
  • Provide a clear definition of the goals and objectives.
  • Provide successful examples with your comments of similar designs.
  • Outline available assets such as content, library images and fonts.

Website Design

Technical Requirements
  • Who will host and maintain it?
  • Should the site provide information or attract new sales?
  • How will you attract new traffic, with campaign marketing or SEO?
  • Who is your target audience and how will they reach the site?
  • What specifications will the website need to consider (eg browser, responsive, mobile)?

Useful to know

Other Considerations
  • What and how is success measured eg (Google Analytics, shop sales)?
  • What functionality is needed, eg forms, sliders, social media intergration?
  • Who will manage the website and update the content going forward?
  • Is there a timescale to meet?
  • Outline your budget or budget range.

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