Google has recently announced it is now going to use favicons in its search results on mobiles. But if your site doesn’t have a favicon it isn’t going to work. In fact a huge majority of websites still don’t have there favicons designed and uploaded to the web servers.
Google also suggest this design change is something of a stepping stone to creating richer search result pages. More and more images and highlighted pieces of information have been appearing directly on the search page, and Google says this new design “allows us to add more action buttons and helpful previews.”
What are your thoughts about the favicons showing in Google results?
Let us know if you think this is a good move from Google or a way of cluttering our results. Whats more is what happens if you havent got a favicon design to upload?
The favicon is a limited amount of pixels, normally 48px square if its a GIF or PNG or used to be ICO though SVG files, do not have a specific size. Its a great way to compliment your branding and help your site stand out. The Favicon is used to associate the tab of a browser with your website, typically displayed in the address bar of a browser accessing the site or next to the site name in a user’s list of bookmarks. Google suggests your favicon should be a multiple of 48px square, for example: 48x48px, 96x96px, 144x144px and so on.
The favicon design work is relatively simple. You’ll know I’m not another design agency, but I work one to one with my clients.Thereby extremely good value as it takes myself as a web designer very little time to produce. One of the challenges is to get the same branding as the logo into a square. If your logo is already square then the other challenge will be to keep it simple so its instantly recognisable and associated with your branding. Colours are one of the biggest identities.
In conclusion, I’ve provided an example of the logo versus favicon