Today I’m going to take you through the process of how I am able to identify a font in a logo and the easiest way to locate the font so i can then reproduce it in Adobe Illustrator or Photoshop and then create the logo size and quality required. The problem is you don’t want to totally re-brand and yet you want to match the original font in the logo so closely that no one would be able to tell.
Why would you need to find a font from an image in the first place? You may find you want to replicate the font from your logo for a large banner. It could be you have to reproduce your logo at a quality and size that requires a high definition version. The difficulty is, sometimes all you have is the small GIF or PNG logo on the website. This is probably a bitmap logo (made up of pixels) and the larger you increase the logo the worse the quality is. So this is where you need a vector version of the logo.
That’s often the reason why a small business or designers now need to reproduce the font from the logo. There lies the challenge. Nobody has the source files for the logo and no one can remember what font was used when the logo was initially designed.
Hopefully that video above makes sense and will give you the exact font you need. It’s worth noting that when you find a font from your image. Then you located the name of the font. You may have to pay for a licence. Some fonts are free and some do require a licence, but normally there are some very close matches that are free when you analyse the results.
visit this website called WhatTheFont and upload your image for their Instant font identification. The claim to have the world’s largest collection of fonts. I found it normally is able to get exact match or very close match at worst.
Without waiting , this gives me an immediate match and name of the font being used. Now its a case of selecting the nearest. If you have already the font licence, or want to find a similar free version then go to step 3.
A to Z fonts is a useful resource for finding free font alternatives. You can locate it on this link azfonts.net I found this site pretty good though if you don’t locate what your after then search on Google using the name of the font and the terms “free font” to see what comes up in the search results.
So in conclusion you now know how to identify fonts from image for free. You are equipped with some resources for if you need a font for a logo in Photoshop. This gives you the ability so you can reproduce it in vector format from bitmap. The video revealed a really simple way to match it. You also now know why this problem is quite common when you inherit a client of you purchase a business and no one has the original logo files.
Feel free to let me know in my comments if I’ve missed anything and if you came across any issues when you tried identify a font for free, and if I can answer it, I will.