How To Setup Google My Business Knowledge Panel Correctly

Welcome to Day 26 of My FREE 30 Day Google My Business Challenge To Boost Your Business

DAY 26

CAN'T UNDERSTAND IT? - The Google My Business KNOWLEDGE PANEL settings

The Google knowledge panel settings are challenging at best. "Where Did That Come From & Who Put It There?" How often that is said when you look at your very own Google My Business Knowledge Panel Setup.

It's day 26 and this is going to help you control and manage your Google My Business Knowledge Panel during your 30 day challenge.

#boostmybusiness

1 month = 30 days of opportunity

TIMESTAMPS

  • 0:00 Overview of GMB Knowledge Panel setup
  • 1:45 What is a Knowledge Panel
  • 2:05 Clue is in Google Maps
  • 3:55 Details into Google's database
  • 5:30 Different categories and layouts
  • 8:43 A detailed observation of several businesses
  • 14:20 Reviews explained in GMB knowledge panel
  • 16:00 Use keywords in the first 250 characters
  • 19:30 The mini Knowledge Panels
  • 20:15 Wikipedia has more authority than you
  • 22:06 What to do today for best settings

Most business owners can't understand where Google gets half the stuff from and why the other half isn't showing. Don't worry, today we have it covered.

I hope you are enjoying the 30-day challenge and seeing some great changes in traffic! Let me know in the comments below how it's going. If you missed any of this series then make sure you head over to Boost My Business page, as it has a list of all the video tutorials there.

Today's Quote is from Ricky Skaggs "I can't control the wind but I can adjust the sail."

The Knowledge Panel Setup

Why the deranged Picasso like face?

Like a Picasso or a child's scrapbook, Google My Business Knowledge Panel is a collage that has bits cut out and pasted together, Google does this with your knowledge panel. So for you to control these bits pasted together you need to know where they came from. That's today's brilliant lesson!

Much of the information comes from Google's Local Guides, These local guides are trusted by Google. These guides have the ability to answer questions based on their opinion. This in turn shapes your business. Questions like this below.

The description area

The description is sometimes a place where Google can draw from for its relevant results.

Notice bold keywords, though sometimes other related words are pushed. GMB updates constantly

Your business description are will always benefit from some understanding of how keywords work in search. It needs keywords and other areas too would benefit from some thought of the words you use. It's good to analyse and revise the description if its not showing helpful keywords

Google my business layouts and backend are often changing. The key is to fill in everything you can ready for the next change!


Questions to improve your quality

  • Do you know where everything comes from in Google My Business Knowledge Panel?
  • Can you control images on the cover?
  • Register to Google My Business to get the knowledge panel Be ACTIVE on Social Media Platforms and Local Directories.

Get familiar with the Knowledge Panel Setup

Do you know where everything comes from in Google My Business Knowledge Panel?

  • Can you control images on the cover?
  • Register to Google My Business to get the knowledge panel Be ACTIVE on Social Media Platforms and Local Directories.
  • Check does it have a primary city
  • Main brands and services
  • Main areas- Make it coherent
  • Try and distil this down to 750 characters

Do This Today

  • Look at what others have on their Knowledge Panel and add them
  • If you can't find something - it may come back or be limited to a category
  • See if you can have a full house and complete everything on Knowledge Panel

Google My Business Back Links - Do they work?

In Day 27, we will look at backlinks. Backlinks are powerful. We have an amazing trick for your free Google My Business website, so dont miss it!

#boostmybusiness

1 month = 30 days of opportunity SEE YOU TOMORROW
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