Google My Business Tips and Tricks : Lets Audit Google!
Since the video was made I’m fully aware the that horrific coronavirus has taken centre stage and caused devastation to all businesses, so my video and article is no reflection on the current situation in March 2020
Google My Business Tips and Tricks : Audit 2020, is part of my beginners series to expose what business, in fact your competitors businesses are doing right or wrong in 2020. You may want to take a look at 13 Google My Business secrets before you forget.
This audit is for my subscribers. So if you want your business audited, just subscribe and comment below letting me know your industry and the area you are found in.
Google my business is bringing in huge amounts of traffic for small local businesses. Yet so many are still lacking optimisation. Many of the listings are unclaimed.
My audit takes a look at your websites and listings on Google My Business, and is a live recording of observations, tips tricks and a full detailed explanation of what you can do to make the top of your category listings.
Additionally as a bonus, I take a look at Google’s own back yard, yes Google Californian business to see are they fully practising what they preach.
This article will take a look at:
- Google My business – How Well Do Google Do
- Video and Timestamp
- How important are attributes to a Hotel?
- Why should cinemas and theatre make sure they post event updates regularly?
- Why can one listing beat another when the only difference is there website domain authority?
- Is a star rating under 5 a serious concern?
Google My business – How Well Do Google Do?
Dare we audit Google? Well as you will see on our video, looking at Google will give you confidence that even the big businesses get things wrong. In my video I take a look at GOOGLE , CA, USA. It seems you can claim the business at GWC1. Obviously you cant but its worth a try! Notice that Google only gets a star rating of 4.3. So even Google are not perfect, which gives us confidence to know that 4.3 is probably considered a reasonable score.
On the whole the Google Buildings get poor reviews and don’t even answer their customers with a reply.
Google My Business Tips and Tricks : Audit 2020 Video
Timestamps for the video above
- 0:00 Introduction to Google My Business Audit
- 1:30 Painters in Springfield VT
- 2:20 Missing info
- 3:05 Claim business available on some competitors
- 3:15 Add label explained
- 4:15 Review of GOOGLE , CA, USA
- 4:45 Claim business at GWC1?
- 5:15 Star rating 4.3 even Google not perfect
- 6:00 Google Buildings get poor reviews and don’t even answer them with a reply
- 6:47 Ratings (see Video https://www.youtube.com/watch?v=cvIiC… )
- 7:15 Competition bed and breakfast Jaipur India reviewed
- 8:15 Fill out as much as possible
- 9:00 Hotel The Queens example – Add missing information
- 9:30 need to add missing information like phone and website
- 9:45 Attributes are filled in and showing
- 10:15 Cinemas and Theatres in Leeds UK
- 11:00 Rich results by adding events via the Google my business posts
- 12:00 Google the theatre and events show in a very smart way – well worth adding post events
- 13:15 Pressure washing service in Australia
- 14:00 Sometimes its more to do with domain authority
- 14:30 Good reviews on website
- 15:00 Links add authority adding to the score on Google My Business
- 15:40 Videos helps too
- 16:00 Though looks like areas served is not a long term strategy
How important are Google My Business attributes to a Hotel?
With so much competition with bed and breakfast its really important t you fill out as much details as possible. You can find attributes by going to your Google My Business location. Then Click “Info” Scroll down to a section called “highlights” and the attributes reside there Click the pencil, and locate the relevant attribute tags. For Hotels there are loads, so make sure you add all the relevant missing information.
For more on attributes see my video
Want your business reviewed?
Google My Business Audit Review is produced every month by myself. It gives my subscribers and YouTube viewers a glimpse into what is current and good practice with real businesses that are your real competitors. So its jam packed full of tips and tricks.
See other reviews on Google My Business Audit Review : 5 Businesses Exposed
If you want your business competition reviewed then subscribe and comment on one of my videos and I will add you to the list.
Conclusion
In conclusion, Google My Business is powerful and extremely underrated by your competition. so with these videos and audits you should quickly understand the implications of making additional changes and keeping your business fully updated. If you still havent claimed your business on GMB its about time you claimed it.
Have a question or need a particular tutorial? Let me know if you have any burning questions. If you have a feature we havent covered or can think of a way this could be used as part of your Google My Business optimisation process then let me know.