If I Registered My Business on Google Today, I’d Do This!
When I want to Register My Business on Google I have these 3 things in mind. Authenticity, Consistency and Signals in the Algorithm.
So you want your business to get found. You want Google to promote it everywhere your customers are looking. Well, I was in the same situation, with a very little marketing budget, I just wanted to understand Google a bit better so I could do the right thing.
Well in this video below, I’m going to reveal what it is that Google is currently rewarding. I’m also going to break it down into the ways in which you can do this yourself And finally show you what these comments are based on and how you can also see a massive improvement on your business
So is it realistic that most of you have registered your business on Bing, Yell, Facebook, and of course Google? Yet it’s just made no impact at all on your traffic. You thought the phone would be ringing and instead if anything it’s gone even quieter. So is it something you did wrong? Is it the nasty “algorithm”?
This is where my YouTube channel is different. I go through not just what to do, but how to do it, why we do it and what Google is looking for. For you to do it you need to understand what and why.
Therefore, I’ve written down what I found the 3 things Google is currently rewarding
Authenticity Is Needed If I Register My Business on Google
When I want to Register My Business on Google I have authenticity to the fore.Google rewards authenticity and this is made up of the following factors
Verification
Firstly, you will need to add an address to the platform in order to register. There are lots of reasons why, but let’s just say it’s for authenticity purposes and to protect Google from being inundated with fake business pages.
Social proofs
This boosts the reputability of your company on Google. Facebook Bing Apple, more on social proofs here
Citations
Yell, local.com city search – make sure all references to your business and digital industry pages are still relevant.
Photos
Building trust with your customer is important to their experience. Photos give you the opportunity to show your experience, expertise, and authenticity of your business to the customer. These photos will help you stand out from your competitors and attract customers to your GMB listing.
Finally, just make sure it’s optimized properly 100% according to Google suggestions.
Consistency is also needed for a great Google Profile
Google rewards consistency
Posts
Post consistently (certain post types expire every week, so regular engagement is vital) Find out more on Google My Business Posts here
Reviews
Google My Business is centralized around the review system. Every listing will display a star rating along with all customer reviews, good or bad. having these coming in every so often helps build a consistent rating
URL consistency
There is a difference between http://yoursite.com and https://www.yoursite.com so just make sure when you enter your website URL here (and anywhere else in the future) you enter it as it appears in your browser’s URL bar. You can potentially miss out on valuable website authority if this is not kept consistent.
N.A.P
before you start, registering be clear about what your exact NAP Name, Address and Phone number are. Got them? Then register these the same EVERYWHERE including indexes and citations. Just copy and paste the same information. any variations and you could dilute the authenticity of your business.
Don’t assume the slightly different versions of your address will all be treated the same. They won’t. Always write out the full address in the same format each time, and double-check the details before you submit. Your business name, address and phone number (NAP, also referred to as business citations) need to be consistent web-wide before Google will truly trust you.
This article was written with a clear step-by-step process in mind head over to “Google My Business listing (Secret) NAP Consistency“
Great Signals For Registering My Business on Google Successfully
When I want to Register My Business on Google I have a good understanding of how Google rewards customer signals, do you?
FAQS
Always check in for new questions and answer them as soon as you can. This also helps avoid the risk of someone else answering the question with false information. Furthermore, the more actively you answer these questions, the stronger the ranking signal you’re feeding into the Google algorithm.
Keywords
The inclusion of keywords within your listing is essential. Google uses a range of signals in order to serve up the most relevant search results to its users. Including important keywords or phrases will help you appear in more relevant searches online.
Reply to Reviews or quotes
respond to ALL of your reviews, both positive and negative in a timely manner. Sometimes a simple and thought-out response can lead to a solution and lead a new customer.
Activity
An inactive business profile has a significantly lower ranking than an active profile. Therefore, ensure regular updates such as new photo uploads or events and respond to customer questions or reviews. show home page etc
Directions
Directions on maps can give a massive signal that visitors want to find your business
If you want regular Google Business tips from my Zanet YouTube Channel then give it a visit. It will have a massive impact on your Google My Business rank for 2023.