Optimize Google My Business & Seize More Sales

If you want to Optimize Google My Business, you may not be aware of some smaller but essential tweaks you can do.

Additionally Google My Business Optimization can include being aware of a mistake that is often missed or even ignored.

Have you ever found someone at Google appears to have changed some details of your business?
Have you come across a red dot on your business listing?
Or maybe you have had orange text updated information from Google users or other sources?

Optimize Google My Business Video

If you watch until the end of the video: I’m going to show you why this could help with your business getting improved rank?

Timestamps For Optimize GMB Video

The timestamp for the video above. Just click on the time and it will take you directly to the video chapter

• 0:00​ Introduction to Google My Business SEO
• 0:35​ How the tutorial works
• 1:00​ What is Google doing with red dots and amber text
• 1:45​ The importance of responding quickly
• 2:40​ Register and respond to local guides
• 3:55​ What are Google local guides?
• 5:00​ How orange text appears in Google maps
• 6:04​ How to respond to edits in Google My Business
• 7:15​ How this works with E-A-T
• 8:54​ What to do to improve ranking with E-A-T

Google My Business Mistakes

One of the biggest mistakes business owners make is not registering GMB business Or if it’s registered not claiming it. I wrote an article here on How to claim your business on google maps . This should get you up and running in no time.

The 2nd biggest GMB SEO mistake is not being aware that Google My Business and Google Maps will update your business without letting you know! I know!. Well, they let you know via a red dot and amber text. But if you don’t check you would never know there is something wrong. It’s often updated and changed by Google and local guides (more on that soon)

The video above showed you how this works. But as you would of noticed it can be a good thing. A really helpful way to give your business a needed boost in the search results

To illustrate the situation. If you go to the doctor with a red dot or two you expect bad news. this isn’t the case though with Google My Business red dots. As long as you act quickly it’s going to give a positive measurement back to the algorithm which s good news. Ah but leave it too long and it’s going to be a bigger pain. Actually, that is quite similar to the Doctor illustration

So how does this help SEO wise?

Google supports E_A_T see this article https://zanet.co.uk/eat-seo-google-business-ranking/
Google also thrives if you respond quickly to request. These request can come from enquiries, bookings, and edits as well as post updates and answering Qand As – So to not miss anything you need a regular step by step weekly programme
With EAT your business is providing a measurement of Expertise, Authority and Trustworthiness
Trustworthiness is measured by accurate results, these orange updates give feedback /

How to improve and demonstrate E A-T (Trustworthiness)
Remember Google My Business is not a “set it and forget it” platform. It’s an account that needs regular maintenance. Keep all your information accurate. Update your contact information as needed. Mismatches can hurt your rank. Verify holiday hours accordingly. Also, make sure your information is consistent with other listings across the web.

If you visit your Google My Business weekly, make a new post, reply to reviews (ideally the day they happen), and review any pending edits (and accept to reject). This will keep your business presence fresh and healthy.

I’ve put together a small trilogy on EAT for you here – its really important hidden gem https://youtube.com/playlist?list=PLeauQptioGJT6scjNKnm-HoO7ii_lzMyr

But to find out how to build a step by step plan and improve your ranking?

Plan & Improve Your Google My Business Optimisation

Google and Your Business : Will you eat like an expert in 2021?

Concluding thoughts

Optimize Google My Business by being methodical. Just visit the backend each week and be determined to make edits where needed
Edit updates: Click the section where you want to edit updates. When you’re done, click Apply.
Accept all the updates: At the top, next to the notification, click Accept all for this location.
Accept individual updates: Click the sections where you want to accept updates. Then, click Apply.
Discard updates: Click the sections where you want to discard updates. In the edit dialogue that displays, reset the value to what you had before. Then click Apply.

What to do next

If you then want more support videos and learn how to really push your listing up another level head over to the Zanet YouTube Channel

Zanet Design Ltd is based in the Bournemouth. If you want a reliable web design manager or just need some type of benefit from my experience, then book a consultation with me and I will do my best to give you the best advice tailored for your business.