Everyone wants professional logo and yet one of the biggest search terms is Cheap logo design. But is this a contradiction? A lack of value and understanding?
Is a professional logo really important?
Your logo is usually the first design seen by a potential customer. A visitors mind is often made up on that initial contact. So it’s no wonder UK oil group BP spent £136m introducing its current sunflower design.
Expert logo design in 4 steps
Understanding
Its important we fully understand your business before we start creating logo concepts. So company name or accepted abbreviations is a good start. We also need to understand if there is a tagline for the logo? How do you think the logo could make it clear what your business is about? Are there any obvious icons that come to mind in your business. What personality do you want your business to convey? How are you different to your competitors?
What is your colour preferences?
Conceptual
Now I have an understanding, I go to work on sketches, brainstorming, logo analysis amongst large corporations, and generally sketch up ideas as the come into my mind. This can literally be a Eureka moment at 3 in the morning! During this process I will start to put some creatives together in Photoshop and in time produce several ideas ready for presentation.
Reviewing
We now discuss each of the concepts and the advantages and disadvantages. Generally there will be a clear winner which you immediately love. We now look to revise and tweak and massage the logo into a beautiful sparkling logo that you are proud to associate your business with. How does it look on dark and light backgrounds. Test it out, Can other friends understand and connect with it? Once we have it finalised its then time to deliver.
Delivery
Quality and sharpness is kept to the fore. So the logo files will need different file types depending on there output. The final logo files are delivered in various useful formats. A high quality PDF for printing. A JPEG file for use on web and social media and GIF and PNG with a transparent background.
