For a while now, products seems to be lagging behind on updates. We also know from customer reviews that its an area that customers keep asking for.
But it appears we are now starting to see a change from Google and its all going to make a lot more sense as Google starts handing out tools to help shop owners easily get the products up on Google.
So what has changed?
Google has heard the shopkeepers voice and delivered a game-changer. Its now integrated what was called Pointy, a free barcode scanner that streamlines product addition and showcases your in-store inventory on Google Search & Maps.
SO WHAT HAS GOOGLE RELEASED?
According to their support website Google has now fully integrated the pointy bx device into Google. I covered it in detail in this article about pointy last year.
The Pointy box is now the product reader and the Pointy app is now the Local Inventory app.
You can add in-store products to Google automatically. Thisis really going to speed up the stock inventory process.
When you add in-store products, it may help Increase your shop's visibility.
Your in-store products can be shown in search results and on your Business Profile on Google Search and Maps, so customers know what you sell before they visit your shop.
Show customers what's available in your shop. Many customers use Google to check whether shops near them stock the products that they want. When you add your products to Google, they can easily check if the product is available in your shop.
Previously, adding products was a manual slog. Now, with Pointy, it's seamless and efficient – a big win for shopkeepers!
Why Pointy is a game-changer for shopkeepers?
Effortless product addition: Scanning barcodes instantly adds products, eliminating manual data entry and saving you precious time.
Accuracy boost: No more typos or human errors – Pointy pulls product information directly from the barcode, ensuring accuracy.
Enhanced online presence: Showcase your in-store inventory on Google Search & Maps, attracting local customers searching for specific products.
It's free: Google provides the Pointy box at no cost, making it an accessible solution for businesses of all sizes.
Ready to get started?
It's simple! Visit the Google Business Profile Help Center (https://support.google.com/merchants/answer/7454171?hl=en) for detailed instructions on connecting Pointy and unleashing its power.
Remember, shopkeepers, embrace the Pointy revolution. With effortless product addition and a boosted online presence, you'll be attracting local customers and growing your business in no time.
📰 In Other News
New Workshop Coming Soon
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Google Business Profile Website Is hard to find. Is this the coolest hack yet though… Unlocking Your Free Google website by using Google Sites here https://www.youtube.com/watch?v=8DNcnYZ2EBY
The reinstatement process is now called an “Appeal”. This Google Business Profile in the image below has a restriction YET is now allowed to go through the appeal process. See https://support.google.com/business/answer/13597551