To begin with, If your company is looking for a designer who can work with you and have a budget for either re-branding or starting a fresh new look. Establishing some basics is essential right from the very concept. I’m really pleased you found me, as I’ve helped many small business set up a complete branding package tailored for you and very affordable .
In addition, I encourage all my clients to understand how the process works before I start the design package. Thus, if you want a strong brand, read my guide below and then feel free to call me if you want to hire my expertise and consultancy skills.
I like to keep this as clear as possible and so 3 tips are all you really need if you want ot have a clear understanding of the main criteria in my branding guidelines.
Lets look at these three areas below in more detail.
Brand consistency leads to familiarity, and familiarity leads to trust. But often small local businesses are more likely to be relaxed and not focus as heavily on brand consistency. Likewise If you want to stand out from everyone else, then you need to know your brand identity and stick with it. Consistent branding means your small business Instagram account or Facebook account will look the same as your website, LinkedIn business account and other social networks. Remember colours, fonts and logos must match. Branding includes your marketing materials, website, stands at trade shows and conferences. The designer’s solution is to provide you with a Style Guide Reference normally in Multi Page PDF format.
It’s pretty clear, branding isn’t just about your logo. The Style Guide Reference is the most efficient way to help all members of the business understand how to add media, build new web pages, or submit new business cards to the printer. Recognition starts with the name of your business. Then the colours are just as important. Did you know you need hex, RGB and pantone colours of your brand for print and web consistency? The logo in full, in small areas and in reverse on dark or light backgrounds. It’s easy to miss the amount of decisions that need to be made. These decisions should be set in concrete. Don’t leave it to chance.
It’s important for customers to trust your business. Branding can impact the amount of trust and credibility a potential client will give you. If you have a professional looking brand, visitors will feel the quality and instinctively relax. So create a branding experience. Try and approach your business as if you have never seen it before. Just consider what your brand is telling the customer. Is the logo and colours relevant. How does the branding look compared to other competitors brands. Therefore, the more honest you are, the more clearer it becomes as to why your branding is so important.
This separates the professionals from the amateurs. Logo, styles, fonts and colours can soon get complicated and confusing. You have heard “less is more” and “whitespace” for a reason, it works. Clutter causes confusion and weakens the brand.
To summarize so far, ask yourself, is it clean? Is it memorable? Could you possibly draw it?
The first 2 questions speak for themselves. Could you possibly draw it is a great practical way of knowing you have succeeded. A majority of the big brands in modern times have kept branding simple. As an example, Orange mobiles just used orange and a simple orange box. It cant get any more simple and its so easy to draw!
Ideal for small businesses that wants to update current branding.
Ideal for small businesses that have no branding in place.
In conclusion, the above prices are just a guide to Small Business Branding Packages we offer. We are happy to meet a set budget or provide additional designs and bespoke branding. If you need any help with creating your own Style Guide, or Business Cards, then don’t hesitate to drop us an email here