I love helping small business reach a greater potential. So I was really pleased when i was asked to provide a website critique for an Electrician in Blandford Forum area. The website is likely to get enquiries from local homes and businesses. So going into this, I know that local search is going to be a great importance to the business if it wants to find useful visitors from the search engines.
The website review is for Oakleys Electrical Services. As with all my website critiques in this series. the website will take on my honest opinion as a designer. I will look at the design, the layout, its usability, its page speed, its ability to provoke enquiries. its ability to serve a secure website on a visitors mobile and some clarity on how it currently performs in the web site search engines. Additionally i may use various tools to perform the above if needed. Additionally as well as pointing out the 5 areas the website needs to work on as a priority, I do try to positively critique where needed.
Welcome to today’s website critique audit.
If you want to be considered for my free website review then make sure you fill out the form and I will gladly consider making you the next one in my series.
Blandford based company called Oakleys Electrical Services. at oakleyselectrical.co.uk get scrutinised today. So take a look at how I got on with their Website Critique For them below
Being an electrical services company, it will no doubt get a lot of traffic from local searches, so I anticipate that Google My Business will feature as a hi recommendation for this business. Oakleys Electrical is a very smart website that works well on a mobile. If you have seen my previous website reviews on here, you will know that I set myself the challenge of finding 5 areas the web site could work on.
Amongst the obvious strengths from a visit to the electricians website includes:
Lets now take the real challenge. Can I find 5 areas the site needs to improve on.
Unfortunately the NAP on the website is like most businesses, inconsistent.
What is NAP and why is it so important? NAP stands for Name, Address, Phone Number, it’s important to make sure your web address is listed consistently. To find out why it is so important to google and particularly google my business take a look at this article entitled Google my business listing secret nap consistency
NAP consistency is an improvement that so many businesses misunderstand. Anytime your NAP information is listed correctly – it boosts your company’s credibility with search engines a little bit more.
It’s great that you have claimed your entree on Google My Business. But it now needs some real reviews and content. So its really useful to get views to get your listing in the top 3. As you can see from my video if you make top 3 for electricians in Blandford Forum, you will get a lot of local customers searching for your services fro free.
Nothing exciting sating this. Get an SSL security certificate for your website. Why do you need one? Generally browsers are now showing only secure sites, so to avoid the horrible question is the website safe questions, you would be wise to get an secure certificate added to your hosting package. They cost very little and make perfect sense.
The logo is the most important branding you will come across. The logo should be clear, appropriate and stands out on dark and light backgrounds. Additionally logos are often on the same level as the top level menu and can be used to link back to the homepage. See the example I’ve mocked up below
The website doesn’t really have any articles giving it a keyword boost. So its worth considering a blog or news items are to enable you to refer to what is happening locally with the company and what new techniques or case studies you can inform your potential customers about.
I hope you enjoyed my website Critique For Electrician in Blandford Forum area. Of course criticising websites is not what I do best. I would much rather improve websites.