Have you ever looked at a well known website from 10 years ago? Try looking at Amazon or Ebay on Archive.org even 5 years ago and the website will strugle to render gracefully on a modern mobile device or tablet. Why? The web is an evolving creature.
With new design techniques and improved browser support all websites start looking dated a few years down the line. So 3 to 5 years is a long time in the ever evolving business world. I took a look at my average client to see how often they start looking for new desings. There are a few that dont mind the years ticking by, but ralistically the web site is a presence not a lead generator. Most active business though, look to readress at least the skin or theme of there website within 5 years.
What many small businesses dont realise, redesign is not an expensive exercise. The content and architecture is not generally going to change. What is needed is the way it’s presented.
I specialise in branding and designing mobile friendly responsive web sites. So if you want to see how your site can look, contact me and I will be happy to take a look at your site and provide you with some creative ideas.
Google insists that your site must work on mobiles for them to credit you with search engine juice. If you need any help with the above, don’t hesitate to drop me an email here