How do you get your business on top of google search? Your website, brand, google business profile should all follow these 5 areas if you are serious about ranking higher in google maps.
The video below is just for you. Above all, it will help you discover the 5 most important areas to consider if you are serious about a top ranking in Google :
Let’s now look at the video
Take five minutes out of your schedule, make some notes during this video. I’m going to show you the five reasons why people are not getting their business to the top of google search results so if you’re new here you’re about to benefit from the 22 years of experience I have as a web designer
Just click on the chapter link below to take you to the right part of the video above
“Only 5% of business owners are actually doing the suggested technique in the video tutorial above”Zanet
The great thing is you can get to the top of Google search by understanding how keywords work. Your keywords are unique to your business in your area. If you’re prepared to put in the work and follow
The first area you need to think about is “focus” Think for a moment about your business. For instance, how would you answer these questions?
So that’s the first thing people get wrong. In other words, their focus is on the search engine rather than being on their customers. Therefore you need to communicate with your clients to find out what your customers want. Get feedback comments from them along with emails.
If they’ve got questions, put them as an FAQ or a Question and Answer section on your website and on your Google Business Profile.
Some businesses insist on using spammy titles! Yet who are they trying to please? Are they thinking about the customer or are they thinking about the Google search algorithm?
Therefore the first area to focus is on pleasing customers and not on the search engine’s algorithm
The second area is insights. This is found by clicking on the views on your business results or accessing Insights through your Google Business Profile Manager. Google gives you a lot of information about your business here.
So when a customer discovered your business on Google Maps, you now know what they typed into the search box to locate you.
In addition, when they went to Google Search Engine and your business was shown in the results, it shows the very keywords they used. It could be that if you take those top keywords that bring in traffic and you now mention them again, naturally in a post, you use the keywords on a blog or on your website, Google will then not just notice that you solidify those keywords. You might find that they jump your business traffic from the second or third place up to the first place. Do this several times and you will constantly find you’re top of Google Searches
That is how Insights should be a large part of your marketing and SEO efforts.
Google recognizes that you’ve now become the authority for that keyword but how would you know what keywords your customers are using if you never go to insights in the first place? So do keep regularly checking your insights. Find out what’s works, what keywords are used. What photographs are bringing in traffic?
Once you’ve done that, you’ll then be able to respond and make even better blogs posts and also appeal to your customers using the language they’re using in their search terms.
now the third area that people don’t apply to their business is consistency and consistency can take the time we’ve in the past mentioned the importance of NAP. NAP stands for Name, Address and Phone number. Add to that WSBI, or Website, Social media, Branding and Images. What is the idea of NAP? It is consistency across all platforms
If I did a search for your business, would it have the same address would it have the same phone number would the branding be the same if I go to Facebook is it the same as on say Twitter if I go to your website is it the same as on youtube your business should have a consistency
For example, if you went down the high street and you saw a McDonald’s burger shop. Yet it’s red and yellows are different colours to the ones you’re used to. The “M” is a different font and McDonald’s is spelt in a different way with an “A” rather than an “Mc”. Wouldn’t that just make you wonder whether it’s trustworthy? You might choose not to go in there because it feels a bit fake. Trust requires to have consistency and Google knows that.
Google’s algorithm will know that if your business is spelt differently if your address is different if your phone numbers are different, those inconsistencies are the reason why you’re not number one. Therefore just go through the whole of your citations, your indexes, your social media and make sure that there’s consistency there.
I use a FREE Bright Local Scanning Tool and that requires maintenance too so don’t do it once but go back again and again and you’ll notice there’ll be changes from time to time.
Up until recently, there used to be an 85% issue with the logo you probably had something similar to the image below. The good news is that’s now being cleared up. That’s no longer an issue. So you should find you can have a 100% completion on your profile.
How do you know you’ve got a complete Google Business Profile? If you go into the back end you still get this idea of a plan that Google’s got (See Video Above) So if you go to the front page of the search results for your business then you’ll see boxes of things you need to complete.
In previous videos, I’ve shown you how I’ve completed these. You need to make sure it shows it’s complete but also just think about your business, on the whole, have you got all your hours complete just go through the whole process of your services your questions your reviews are they answered are you getting the optimum level of completion for your business in google business profile if not then make the changes
The fifth area is to improve and this is the ongoing bit. Why not put a bit more time aside each week for this. Is there a way in which you can improve your business? Is there a way you can update the photos better? How about posts or an offer that really gets people to start picking up the phone?
Try and get an idea of what the competition’s doing currently now there’s a great tool GMB Everywhere which I’ve used many times in these videos. Using that free tool you can find out a bit more information about what your competitors are doing.
Firstly, go to Google Maps, put in your business or the type of business you are. Secondly, if you’re not coming up number one then look at who is coming up number one Thirdly, see how often do they do the following and beat it.
Evidently, all these things give more and more evidence as to the types of things that you could do now. Therefore, if you’re doing these things well, then try and beat the competition. Take the next one or two or three that are above you and see what do they do well?
Surprisingly, I’ve done a video that shows that around a 4.21 average rating is probably the best result you want when it comes to reviews. So if you’ve got a 5.0 that could actually be worse than a 4.21. Take a look at that video here.
See what they’re doing well, set yourself some goals and then try and exceed that every single week Google knows what these reviews are that it knows the keywords that are used and it kind of has an intelligence through the algorithm to know whether something’s being forced or whether it’s fake.
Furthermore, every time you get a client or a customer ask them to do a review and that then is improving on what the competition is doing and in time google will gradually see those signals and will put you ahead of your competition
In conclusion, there is one other thing to consider as a bonus really. Now you are doing all these tips above. You watched the video. You have read this article. Maybe you are getting to number one and doing really well. THEN! You’ve just got this huge drop in traffic. A massive drop in enquiries, in sales, in people finding your business on Google Maps. There’s a good reason for that and it’s not your fault! Moreover, if you want to know what that reason is then you need to head over to this video. There I’ll show you why you’ve seen that massive decrease in sales and traffic.
Zanet Design Ltd is based in the Bournemouth, Poole and Christchurch area. So feel free to contact me if you are a local. But I have many loyal clients in many other areas and don’t just limit myself to local web design work. So if doing the above is beyond you and you need help, then book a consultation with me and I will do my best to give you the best advice tailored for your business.