Last month I started a series called “Free Google My Business Course 2021” The purpose was to handhold new businesses and show them how I take a small local window cleaning businesses from scratch and setup there Google My Business account for them. This real life video tutorials will show you the ups and downs of optimising Google My Businesses.
For those that follow me on my Zanet Design Youtube channel, you will know this series of videos is aimed at beginners and business owners that want to follow the easiest way to achieve improved leads, calls and new clients through the web site and Google Maps listing.
If you missed our introduction to Google My Business and the importance of registering your Google business, adding a consistent post and image and setting up the business to immediately improve your ranking. For the above and some additional tips you need to watch episode 1 to 5. So head over to the first article here called How To Add My Business To Google Maps.
So lets continue with episode 6
BRAND your GMB : Free Google My Business Course 2021 : Video Episode 6
Google My Business Branding, How easy is it? So you want to know how to brand your GMB listing? In the above video we really delve into a very powerful marketing tool, branding.
I’m going to show you the most powerful way to brand your business within Google.
The video covers some useful links :
Google Video Maker https://marketingkit.withgoogle.com/video
Google Marketing Kit https://marketingkit.withgoogle.com/ The marketing kit provides Free stickers, posters, social posts, and more – from your Business Profile on Google
So what is branding?
Its more than the logo, website, colour scheme and style guide. Actually, that’s your brand identity. Branding also includes the tone and how you are perceived by your audience. Google believes branding is incredibly important.
Amazon’s CEO says, “Your brand is what people say about you when you’re not in the room”.
Google My Business cover photo
What makes a great cover photo and how can you brand that? I’ve an even more detailed way to increase branding – dive in deeper on this video. It’s called: Branding – dive in deeper – 7 ways to boost Branding https://youtu.be/aFQjak24YpI
Your logo is used to show your identity when you post a photo or reply to a review. Your cover photo should showcase the personality of your business. It is your preferred photo to be shown on your listing in Google Search and Maps.
Google My Business cover photo size is 1024 x 576 pixels.
Google used to require that cover photos adhere to a 16:9 aspect ratio.
They could be a minimum of 480 x 270 pixels and a maximum of 2120 x 1192 pixels
For Videos, use a video to tell the story of your business and what makes it unique. Interior photos should be used to showcase the look and feel of your business.
VIEW YOUR PLAN: Free Google My Business Course 2021: Video Episode 7
Marketing strategies for small business have never been more important in 2021. In this Free Google My Business Course 2021 series, we look at how Google can provide you with a plan to follow. Plan A – We go with Google suggestions in the GMB view plan area Plan B – A reverse engineering of the top-ranking business in your area.
We use categories, labels, tags, reviews, keywords Listings Media posts = one tool to give you all that info – for free. so here is the timestamps to that video
- 0:00 Introduction
- 0:20 Why a marketing strategy includes Google
- 0:46 Looking at plan A and plan B
- 1:40 Strategy tutorial in Google My Business
- 2:52 How to share your GMB profile on social media
- 4:45 How to get Google My Business reviews
- 5:58 Marketing insights
- 6:30 A strategy on how to get a review
- 7:55 ratings from 3rd party eg. Yell/ Checkatrade
- 9:00 Turn on messaging with an app in Google My Business
- 10:15 Covid-19 update post
- 12:00 first review from Google My Business client
- 12:35 Strategy on how to reply to a GMB review
- 15:25 Plan B Reverse engineering
So how can you get a great first review from your Google My Business clients? Try this…
More videos to follow shortly
Visit this video series that shows you how to register a business from scratch.
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