Google My Business Mistakes in 2021
Google My Business listings can help you find new customers. But are you aware of the 5 biggest mistakes you will make if you aren’t careful? These common Google My Business mistakes are found all over Google Maps and I’m not only going to point out what they are, but what you can do to avoid making them in 2021.
Of course, there are more than 5. But we are focusing on the 5 that we have noticed right at the end of 2020. If you have too many mistakes to look out for, you lose the focus. So we could look at the fact many haven’t even verified there business, but they are unlikely to be reading this article. They probably assume that Google will list their business whether or not they verify it.
5 Google My Business mistakes To Avoid In 2021 (VIDEO)
Before I start, ask yourself are you actually aware that it is a mistake? These common GMB (Google My Business) mistakes are found all over Google Maps. I’m sure many think what they are doing is fine!
The Video Timestamps
So as seen in the video above we can break it into the following 5 mistakes.
- 0:00 Introduction to the GMB mistakes video
- 1. 1:33 Spammy titles
- 2. 4:45 Not keeping hours and holidays updated
- 3. 7:15 Not answering the questions raised by customers
- 4. 10:04 Not completing the listing
- 5. 14:11 Changing too many things( getting banned)
What is Google trying to do here?
Ultimately Google is a business. If your business is helping customers. If your business is accurate and clear. It reflects well on you and on Google (Google Maps / Street View/ Google My business) So the punters keep going to Google and Google can keep selling adverts. It’s an incredibly simple business plan from Google and yet 20 years on and they still own the process. (See our image below).
Some quick and useful questions on Google My Business mistakes
If you have made a mistake, then fix it straight away. familiarise yourself with what Google requires. Then when you feel you have complied with all the Google My Business guidelines, apply for reinstatement.
Ask yourself why do you not want to use the postcard method. Google does offer other alternatives to using a postcard verification. But in all cases they are wanting you to provide your business is authentic and not spammy.
Yes, you can. in fact, if the questions are common to your customers and help them then it makes sense to do so. You currently won’t be penalised for helping customers!
13 Google My Business Tips
Lets now get some positive vibes into your GMB listing. I now present 13 Google My Business Optimization Tips to Rank Higher in 2021.
Timestamps for video above
- 0:00 Introduction
- 1:15 Keep all your services and attributes up to date
- 2:22 Categorize Images/photos
- 4:19 Improve Google My Business description
- 5:27 Make insights work for you
- 6:51 Use Events or Offers
- 8:00 Connect in real-time with video
- 8:45 Share your reviews see https://zanet.co.uk/google-reviews-fo…
- 10:05 Categories only accurate ones needed
- 11:25 Show how long you’re established
- 12:32 Add special hours & happy hours
- 13:37 Add logo & text on images
- 16:05 Set up Google My Business messaging app
- 16:55 Add top citations and keep nap consistent
How Google My Business works based on an analysis
You may find this one of the most useful charts you could come across as its based on facts.
Conclusion on Google My Business Mistakes
This article is aimed at giving you the confidence to do the right thing for your business. It’s 5 Google my business mistakes, though there are others. These common errors are covered in my video so I show you in a step by step basis to make it incredibly easy to understand.
If you enjoyed the video then feel free to subscribe and join the other thousands of subscribers on http://bit.ly/zanetsub
Why is this article needed? Google My Business is a powerful vehicle for local business. It provides free map advertising. GMB provides real contact with customers. The business listing provides an area for them to ask questions and leave a review. It even comes with a marketing pack that most business hasn’t tapped into (my subscribers on here are kept ahead on that one). Yet one bad mistake and it can do more harm than good!
Are you diluting your local SEO with basic Google My Business mistakes? Are you putting your business listing at potential risk of suspension?
Now view this complete breakdown of what positives you can do to your business listing on https://zanet.co.uk/google-my-business-secrets/