If you have a small business and have survived COVID-19, you will know the value of a local business customers. If you had a marketing strategy it may have been that that kept you afloat. Without it, you are left to literally sit and hope the phone rings.
“A professional business website should still be the hub of all online strategy”Zanet Design
However, there lies a big question. What is an ideal marketing strategy for a small business wanting local customers? This article and video will look at 5 areas you should focus on today.
Click the time links to take you to the particular marketing strategy in the video.
Its good to get the right frame of mind. Local business means local. Therefore a local focus is very different to a national focus and its that strategy that will really help you grow in the local area.
Yes, you need to use your website, social media, national citations and Google My Business to work together with YouTube channel. Combined, your branding will grow in authority and climb in local SEO ranking.
No. Although Google has a big impact on your rankings, Google themselves use other indexes and citations to
A professional website without a blog or news area has very little chance of impacting the rankings. poor rankings mean less organic traffic. So you really do need a website that does the following:
When you blog and post your latest business news to your website. As above, are you thinking with a local mindset? Make sure you link to local events and reference places that would be familiar to other locals. Local SEO works well with local events and knowledge.
A professional website should be at the hub of your branding and business strategy. Google gives almost 30% of its ranking factors to business based on on-page and link signals
Link signals include Inbound anchor text which is one of the most well-known Search Engine Optimisation strategies.
As was seen in the video above, one of the best ways to blog is to know what your audience is searching for. Google search engines predict as you type and in effect tells you what others have typed into Google in the past.
Additionally websites like https://explodingtopics.com/ can provide some brand new keyword ideas to consider.
I also love accessing my stats from within WordPress itself. So head over to
https://wordpress.org/plugins/google-site-kit and there you can embed the plugin and easily check your page speed and analytics. For more on this head over to Google Analytics to Google My Business
Marketing has never been easier since I discovered Publer. If you have a business account with some of the main social media accounts you have probably struggled to keep them updated. But Publer does this within seconds for you and is by far the best tool I’ve come across. It includes updates on:
It can be a challenge keeping an eye on all your external references and citations. So this free health scanner on citations for local SEO by BrighLocal is a perfect way to automate the process and fix it really quick. It checks your current listing in GMB and then compares, Yelp, Yell Hotfrog, Facebook etc to see how consistent you are.
I often refer to it as NAP. For a complete guide go to GMB NAP consistency. It’s important to add your business to other indexes and citations listings. If you focus too much on Google you can actually lose rank in Google. Let me explain.
Google is giving a huge amount of credit to other Local search indexes. So Yelp, Yell, Gumtree, Tripadvisor etc are all boosting your rankings. NAP (Name, Address. Phone) is still very important here. This is why having a way of scanning your citations is important as part of your optimisation process. Continue to check your NAP consistency and citation volume as that has around 11% impact on local businesses ranking.
The recent study we looked at in the video gave us some interesting stats. So after 2.4 million local listings in over 30 business categories, the conclusion by SEarch engine Land is this for the average Google My Business profile:
Bright Local also provides another simple tool that’s free. This way you can see if you are found in a search engine and map results from a different area of the country or city. This is helpful if you want to rank higher outside the 3-mile radius
Youtube Video Channels are growing rapidly for ways of business getting a claim on becoming an authority. Its never been as true to say that the new content king is Video
The video keeps visitors watching longer according to every analytic out there and Google loves YouTube so much it bought it back in 2006 for $1.65 billion
To help you build authority on Youtube, it works in a similar way to blogging on a website. You need to know what people are searching for before you make a video. How-to videos are currently prime territory for business.
Nothing is easy if you want your business to grow online. Why? Because that is what everyone else is also wanting. Everyone can’t be number one in Google Search Engine Results. So the article has now given you a strategy that will point you into the areas you can do something about.
Yes adding articles, researching keywords even creating videos do take time, but if your competitor’s arent putting the work in, you are going to see a very quick turn around on your investment of time.
Do you need an experienced professional to manage your website and help your small business grow on the web? If you consider building up authority in Google a chore. You see it as a necessary evil in the running of your business and would prefer to let a trustworthy expert handle this for you then I guess that’s where you may want to contact me and book in a quick consultation.
Let me know what is needed on my contact page. We can take a look at some great solutions together.