Hate it or love it, the Mailchimp branding took a dramatic turn at the end of 2018.
As you will know, I’ve been designing logos for over 20 years. Additionally I’ve been a Mailchimp expert for several years. So when I decided to bring these two skills together to analyse the Mailchimp branding and logo, I deliberately spent time waiting to form an opinion a late as possible. Sadly it didn’t last long! What I can’t understand is why the re-branding has taken such an unusual turn. My lovable chimp was so incredibly strong before 2018. Why have the Mailchimp logo design guys gone so radically away from the initial design? Lets look a little closer.
So what do you think? Is the logo an improvement? Lets take a look at the difference. 2019 is a simple version. I really like that.
The Freddie icon has long been our brand’s primary mark. We’ve simplified it a bit, with tweaks to its shape and fine details to make sure it looks great at any size.
You can download the new Mailchimp logo here in its png form. Just right click and then select “save image as” and save locally to your device or desktop area.
It seems the new typeface is using the Cooper Light font. This font is a big hit with everyone I talk to. Though the illustrations that are scattered throughout, are consistently scruffy and make Freddie looks contrastingly smart. The new Cooper light font is pretty smart in itself. Also Mailchimp have clearly stated another change regarding the name “MailChimp”. The font text is specially changed to one word “Mailchimp” Also its spelled with a big M and a little c. It used to have a big M and a big C.
You can download the Mailchimp logo font for free here.
The yellow is called “Cavendish” The new Mailchimp brand color reminds me of bananas. its actually #FFE01B Mailchimp call it Cavendish Yellow. It’s a bold colour and actually works well. Yellow isn’t a colour easy to pull off but Mailchimp own this and it is one part of the brand that’s instantly recognisable, especially with the silhouette chimp of Freddie.
The most obvious difference is in my face from the start. I can’t ignore the illustrations in this re-branding. The images are risky and rough, almost childlike illustrations from your kids primary school. Have you formed your opinion yet? I’m really trying hard not too, but its a struggle.
On the positive side, Mailchimp have animated some of the illustrations to bring them to life.
Mailchimp explains “so many creative thinkers under one roof, over time we found that parts of our customer experience grew in different directions. We didn’t want our brand to feel disjointed, so we created a more unified and recognizable system by weaving the new brand identity throughout all facets of Mailchimp, from our customers’ accounts to our website, and from our marketing to our support channels.” Sorry Guys I just don’t see that at all. Is it me or have they done almost opposite to their very own statement?
The illustrations aren’t everyone’s, using a British term “cup of tea”. In fact, I’ve heard some say its more of a Marmite situation. Some love it, some hate it, there is no “sitting on the fence when it comes to Marmite” and thereby when it comes to this Mailchimp re-branding.
Some of the illustrations are in an animation style. Others are rather abstract, but the animated gifs have actually grown on me since I researched this article.
If you are here because your trying to understand how you can add your own logo to Mailchimp. Well I’m going to take some time to cover that for you too. For templates, Mailchimp logo size varies in height. But the width is always the same. 600px or less is ideal if you want to add your own to the header area of the template
I took the liberty to use the chimp in a comparison match against the other email marketing tools. If you want to see the surprise result of this head on over to the Mailchimp Vs article.
If you need a logo for your company to use on Mailchimp templates or you want a qualified designer to create a Mailchimp newsletter for your business, then just contact me, its going to be simple for a designer that’s worked on logo design for 20 years.The logo image will need to be reduced in size to meet the 600px width limitation. I understand how to make the Mailchimp ready logo sharp and clear. Contact me if you want a professional logo design that will fit the Mailchimp area of the template. Bespoke Mailchimp templates or campaigns for an email client list? No problems this end.
Did I mention Im a Mailchimp expert in template and campaign designs?