A quick win for your business ready for 2025

...If you want to dominate Google, your business HAS to stand out. Period.

But how do you actually make that happen?

There’s a SUPER SMART strategy SEO pros are using right now to get NOTICED and pushed by Google. You need to know this.

And trust me, you’re gonna love it.

So in this article and the video below I'll show you:

What this tactic is
Examples of it blowing up all over Google
How to make a profile that harnesses its power

Watch the video below if you want to see it in action

(You can get this in your inbox as an email simply join my email list)

What is this powerful tactic?

Imagine flipping through a textbook before an exam, but all of the answers are highlighted. Did you know you can do the same for your business on Google?

A potential client searches Google for your line of business, let's say, "experienced web designer."

"Experienced" is part of the answer.

So what does Google do? It takes the key points and highlights them in bold. This makes finding important information so much easier, right?

That's exactly what bold text in Google justifications does for your business. It highlights the most relevant aspects, making your listing stand out in search results.

Examples of it working all over Google

Google realizes that these justifications are helpful and important.

Which would you choose? A or B?

Its pretty obvious

Justifications provide additional context and validation for why your business appears in search results.

Although they might not directly affect rankings, they enhance your visibility and credibility, which signals positive vibes to Google.

I believe these positive signals are a massive ranking factor, so indirectly, justifications are gold nuggets.

Recent research shows that 57% of local packs feature justifications, making them a crucial component of a strong online presence.

I recently made a video on justifications, so if you haven't seen it, spare 10 minutes. There are hidden gems you will love.

Before I reveal how to do it in detail, the video below shows it in action.

How to make a profile that harnesses its power

To get justifications on your Google Business Profile, you need to know this...

Google changes and experiments. 2025 onwards will be the same

Sometimes it will use websites and reviews, other times posts, Q&A's, and profile information.

Remember, Google adapts its sources of references, so try to have as many as possible:

Optimize Your Website Content:
Ensure your website is rich with relevant content that can be pulled into 'Website Mentions' justifications.
Encourage and Manage Reviews:
Ask satisfied customers to leave detailed reviews using specific keywords. Actively manage and respond to reviews to maintain a positive image. Use Google Posts.
Strategically Create Regular Google Posts:
Focus on specific topics or products to trigger 'Post' justifications.
Update Business Information Regularly:
Keep your Google Business Profile up-to-date with accurate service descriptions, menu items, and inventory details.

Seeing justifications in your listing can make a significant difference. They act as endorsements and validations, offering potential customers additional reasons to trust and engage with your business.

Have a great year and let me know how you get on.