As a website manager for several of my clients, I was recently interested in finding out how I can optimize my clients website content to show on the new Google Discover. As you may of realised, what google have done is change its feed interface from Google Feed to Google Discover. But because it comes with a new fresh design interface, it makes exploring and selecting articles that cover your potential clients interests easier than ever.
As the web becomes a more personal experience and more users are using mobiles to access information on the go, Google is ranking web pages for individuals. So it will serve up pages it thinks a user would find most interesting. Content ranking is powered by the strength of the match between an article’s content and a user’s interests, so there aren’t any obvious methods for boosting the ranking of your pages other than posting content that you think users will find interesting.
The discover cards are snippets based on your content. As long as your artice is focused, well written, news-worthy and matching the interests of the visitor, then it stands a good chance of being shown. Your articles are in effect an extension of Google News. No special tags or structured data are required. Google ranks Discover content algorithmically based on content quality and the strength of the match between page content and user interests.
Google suggest you post content that you think users would find interesting and you use at least 1,200 px wide images in your content. Publishers experience a 5% increase in click through rate, a 3% increase in time spent on their pages, and a 3% increase in user satisfaction when Discover cards feature large images instead of thumbnail images.
In a nutshell Google Discover provides mobile users with a better customization experience. So for website managers, it’s a great way to get new visitors to your site that like what you talk about. If you need a new website or would like your business optimised on Google Discover using our expertise, then get in contact with us.