Google Discover is a dream for Website managers. Several of my clients are interested in finding out how to optimize there website content for it. Getting there news snippets to show on the new Google Discover would be a real step forward too. As you may of realised, what Google have done is change its feed interface from Google Feed to Google Discover. It comes with a new fresh design interface. This makes exploring and selecting articles that cover your potential clients interests easier than ever.
As the web becomes a more personal experience and more users are using mobiles to access information on the go, Google is ranking web pages for individuals. We recently wrote a useful article if you want to know if your website is mobile friendly?
So it will serve up pages it thinks a user would find most interesting. Content rank is powered by the strength of the match between an article’s content and a user’s interests. Initially it appears there aren’t any obvious methods for boosting the ranking of your pages other than posting content that you think users will find interesting.
The discover cards are snippets based on your content. As long as your article is focused, well written, news-worthy and matching the interests of the visitor, then it stands a good chance of being shown. Your articles are in effect an extension of Google News. No special tags or structured data is required. Google ranks Discover content algorithmic based on content quality and the strength of the match between page content and user interests.
Google suggest you post content that you think users would find interesting and you use at least 1,200 pixel wide images in your content. What happens when Discover cards feature large images instead of thumbnail images? Publishers experience a 5% increase in click through rate, a 3% increase in time spent on their pages, and a 3% increase in user satisfaction . You can view the full details here on Googles support blog.
Google Discover is pretty much built into your phone. If you have Google installed or have an Android phone or tablet its part of your search area. Often a swipe left will reveal it. Google will ask whats your favorite team. What news do you enjoy? What bands or music do you follow? Once you’ve put a few details in, you will start to see literally what Google has discovered on your behalf. For iphones, just download the Google app. When you open the Google app just tap follow on any cards you see that interest you.
If your serious about working with Google, and you use WordPress, then this is Googles latest release – its called Google site kit wordpress plugin its well worth the download, just visit the link.
In a nutshell Google Discover provides mobile users with a better customization experience. What a great way to get new visitors to your site that like what you talk about. If you need a new website or would like your business optimised on Google Discover using our expertise, then get in contact with us.