One of the first things any potential customer will look at is your web site. Whether it is to build confidence, find out what others are saying, or just simply curious to know where you are and how long your business has been around. Your web design process needs to be organised and flow logically. If you get the design right, the path your cleitn takes will be a logical developemnt.
Your web site needs to show them what services you provide in a logocal order. In all cases, a great well though out website and branding package will make a strong visual impact and encourage confidence.
I normally ask the customer to look at web site designs they consider “good”. But most importantly why they feel there examples are a good design. Not all business owners have a good grasp of design and the techniques that work. So seeing and understanding are key to getting this part right early on.
I try and learn everything I can about the industry, subject and the services my client offers. This may mean checking out his competion too. This gives you a better understanding of what design processes work in his business industry or service. No two sectors are identical. Some are more technichal, some visual, some emotional. the design needs to connect with them.
I’ve worked with many small local business, and produced webdesign in the Bournemouth area. Take a look at the various designs using the design process in my portfolio section.