With so much advice floating around, many small business owners feel confused and have a struggle working out what advice they should follow. For anyone who has watched my video series on YouTube, you will know that I try and just present the facts. So Today I look at my 4 Powerful Small Business Tips that will help you grow your local business. I also reveal that a position 10 in Google Search engine results [age (SERPS) is better than position 9!
The reality check for most businesses is you do need organic traffic to survive and it doesn’t just arrive because you have a sparkly new website. So at some point or another a business owner will realise he will need SEO (Search Engine Optimisation)
For WordPress owners , one of the most useful tools to help optimise a web site page for a set of keywords is the wonderful Yoast plugin.
The grim reality is new web sites don’t suddenly find traffic. If you build a shop in a desert, their is no footfall. You need your shop where people go, the mall, shopping centre or high street. In a similar manner a website needs to be found on search terms where traffic exists.
Some SEO companies promise, I can get you first on this set of keywords. Well let me blow this apart, so can I, in fact so can anyone who knows a little about SEO. But what this is doing is telling you just half the story. If the keywords have no traffic because nobody on planet earth is using that key phrase in a search engine then your business might as well be in that desert!
While I was writing this, I decided to experiment on what I alluded too. Within 1 minute I had that keyword phrase optimised and found in the search engine results page. See this web-design-business page and the associated video I used to make it at https://www.youtube.com/watch?v=QZNcn…
Do you know what you want your visitor to do? If you don’t know what action they should take then how will they ever know? Make sure you test your business website, ask for honest feedback. Zanet Design currently offer a free web site critique on https://zanet.co.uk/free-website-review/
You may find using UserCrowd.com is a great way to test your campaigns and designs by getting honest feedback from real people. You can set a budget and then split test results to see how visitors comprehend the actions you want them to take. This could save a lot of money and can be a great investment.
Only the first 3 slots get decent traffic. So when GMB gets you there for free you understand why it’s important. Get into directories. Some are better than others. Links are still important try https://whitespark.ca/best-citations-…
The higher up you rank, the greater the traffic. So Google My Business gets you above all of this. They some times call it position zero. How long this boost for local businesses will last is unknown. But currently it cant be ignored if you want to maximise your traffic from the search engines.
So many businesses have forgotten to own the free space Google provides for you. The red box in the screenshot below is the area every business should own. Go to my website critique for software-company This link will show you how I discovered the missing GMB listing as well as other areas the site needed a hand on.
See tip 2 above for my website critiques.
Its really important to keep branding to the fore by updating local and social information. This year google plus was withdrawn, so use Twitter, LinkedIn, Facebook YouTube, GMB, blog. Update regularly, this improves your branding and awareness.
For further detail on how you can improve your branding in 2020, then make sure you visit this article. It will provide you with 7 web design trends that are really important this year.
Branding is more and more important, it improves your Click Through Rate (CTR). CTR is an important measurement on Google analytics.
So in conclusion, you are now fully aware of my 4 small business tips. They are really powerful if executed correctly and are sure to help and small business grow. If you havent watched the video above yet, then I recommend you do so as it will show you a lot of what I’m referring to using a live practical training session. Each tip is explained and illustrated in detail so you can fully comprehend why these business tips work and how to execute these strategies that will grow your client base.
Did you spot the SEO question “Is position 10 in Google better than position 9 ?” Weird isn’t it?
The main SEO tool that everyone seems to be using was GMB for local business exposure. As Google My Business is the perfect tool for getting local business. If you havent used it yet, you must read the awesome guide called 13 google my business tips and tricks