Having worked with marketing experts for several years. Web designers pickup a lot of useful tips along the way.
Advertising and promotions were pioneered by outgoing, socially confident people back in the 1930’s through to 1980’s. Then it changed. You no longer need to shove your message in peoples faces. Your clients are savvy enough to sniff the waffle and choose for themselves.
In 2020 marketing is about understanding the needs of your visitor. Whether you use a series of newsletters in a campaign, or promote a product or service through clever targeting
These articles will give you some useful tips often using Mailchimp to help.